campaign
Operation |
Short description |
Additional users in a campaign |
Add and delete users to/from a campaign |
additionalUsers/addAdvertiser |
Add an additional advertiser to a campaign. |
additionalUsers/addAssistant |
Add an additional assistant to a campaign. |
additionalUsers/deleteAdvertiser |
Delete an additional advertiser from a campaign. |
additionalUsers/deleteAssistant |
Delete an additional assistant from a campaign. |
Edit |
Edit supercampaign parameters |
Edit campaign (flight) parameters. |
|
Copy |
Copy a campaign |
clone/campaign |
Clone a campaign. |
clone/campaign |
Clone a banner. |
Get a list |
Get a list of campaign banners |
list/banner |
Get a list of campaign banners. |
Work with files |
Add files to a campaign |
upload/URL |
Add a file to a campaign. |
Campaign information |
Get information about campaign placement |
info/placement |
Get information about campaign banner placement. |
info/placement2 |
Get information about campaign placement. |
info/targeting |
Get summary information on campaign targeting. |
Campaign placement |
Campaign placement |
placing/website |
Place a campaign on a site. |
placing/zone |
Place a campaign in a site section. |
placing/place |
Place a campaign on a site placement. |
Target by gender, age, and income |
Targeting by age is based on audience data about visitors to the website. For targeting by gender, age, and income, Adfox uses the Crypta technology data by default, this type of targeting is disabled for all campaigns and banners. This means that the campaign is shown to users with any gender, age, and income characteristics.
You can enable this targeting type (the |
target/targetingGender |
Target a campaign by gender. |
target/targetingAge |
Target a campaign by age. |
target/targetingRevenue |
Target a campaign by user income levels. |
Target by frequency |
You can use targeting by frequency to set the number and frequency of impressions for a unique user. |
target/targetingFrequency |
Target a campaign by frequency. |
targetPlace/targetingFrequency |
Target a campaign on the placement by frequency. |
targetZone/targetingFrequency |
Target campaign placement in the site section by frequency. |
targetWebsite/targetingFrequency |
Target campaign placement on the site by frequency. |
Target by behavior |
With targeting by behavior, you can show banners only to users who visited a particular website or saw certain ads. For targeting by behavior, the audience is labeled using action tracing points and categories. |
target/targetingBehavior |
Target a campaign by behavior. |
targetPlace/targetingBehavior |
Target a campaign on the placement by behavior. |
targetZone/targetingBehavior |
Target campaign placement in the site section by behavior. |
targetWebsite/targetingBehavior |
Target campaign placement on the site by behavior. |
Target by geography |
You can use targeting by geography to select countries, regions, and cities to allow or prohibit banner display. |
target/targetingGeobase |
Target a campaign by geography. |
targetPlace/targetingGeobase |
Target a campaign on the placement by geography. |
targetZone/targetingGeobase |
Target campaign placement in the site section by geography. |
targetWebsite/targetingGeobase |
Target campaign placement on the site by geography. |
Target by keywords/phrases |
You can use targeting by keywords or phrases to set up the transfer of certain words or phrases to the banner request and use them to target campaigns and banners. Keyword targeting is helpful when the list of keywords isn't known in advance. For example, search queries entered on a website can be used as keywords. |
target/targetingKeywords |
Target a campaign by keywords/phrases. |
targetPlace/targetingKeywords |
Target a campaign on the placement by keywords/phrases. |
targetZone/targetingKeywords |
Target a campaign on the site section by keywords/phrases. |
targetWebsite/targetingKeywords |
Target a campaign on the site by keywords/phrases. |
Target by time |
You can use targeting by time to limit campaign impressions to certain days of the week or times of the day, including taking into account the user's time zone. |
target/targetingTime |
Target a campaign by time. |
targetPlace/targetingTime |
Target a campaign on the placement by time. |
targetZone/targetingTime |
Target campaign placement in the site section by time. |
targetWebsite/targetingTime |
Target campaign placement on the site by time. |
Logical targeting |
With logical targeting, you can specify values for campaign impressions using the AND/OR/NOT conditions. |
target/targetingLogic |
Target a campaign using a logical expression. |
targetPlace/targetingLogic |
Target a campaign on the placement using a logical expression. |
targetZone/targetingLogic |
Target campaign placement in the site section using a logical expression. |
targetWebsite/targetingLogic |
Target campaign placement on the site using a logical expression. |
Target by user characteristics |
Targeting by user characteristics is a type of targeting where the characteristics for selecting the target audience are determined by the Adfox client. Every characteristic contains a set of values that represent what the website knows about the page or its visitor. The targeting values are transferred from the site using the ad tag. To set up targeting, enable the characteristic and add a list of values. In the ad tag, add a value or a list of values separated by a colon to the |
target/targetingUser |
Target a campaign by user characteristics. |
targetPlace/targetingUser |
Target a campaign on the placement by user characteristics. |
targetZone/targetingUser |
Target campaign placement in the site section by user characteristics. |
targetWebsite/targetingUser |
Target campaign placement on the site by user characteristics. |
Target by URL |
Targeting by URL is convenient if you need to show ads on specific website pages or prohibit impressions on individual pages. |
target/targetingURL |
Target a campaign by URL. |
targetPlace/targetingURL |
Target a campaign on the placement by URL. |
targetZone/targetingURL |
Target campaign placement in the site section by URL. |
targetWebsite/targetingURL |
Target campaign placement on the site by URL. |