General terms and conditions for Yandex.Market Services

This document is a translation of General terms and conditions for Yandex.Market Services in English. In case of conflict between the Russian version of General terms and conditions for Yandex.Market Services and this translation - only the Russian version of General terms and conditions for Yandex.Market Services is legally binding. The Russian version of General terms and conditions for Yandex.Market Services can be found here: https://yandex.ru/legal/market_general/?lang=ru.

This document is valid, if placed at https://yandex.ru/legal/market_general.

Date of placement: 10 May 2012

Effective Date: 10 May 2012

The acceptance and observance of requirements and provisions set forth in “General terms and conditions for Yandex.Market” (the “Terms”) is obligatory condition for the provision “Yandex.Market” Services by Yandex in case of selecting by the Customer of such placing option as “active sales”.

Terms and Definitions

CTR (Click-Through Rate) - the ratio of the number of Clicks to number of Impressions.

Rate / Price per Click (rate) - cost per Сlick, established by the Customer and / or by Yandex.

Search results - all pages of information resources (websites) displayed to users on the Internet or in application programs (including programs for mobile devices) containing (displaying) a list (-s) of selected by the search engine links to documents and/or network resources at Internet and/or the Materials that meet the user's search query.

Product card - a page of Yandex.Market Service that contains a description (specifications) of goods (services).

The local Product offering - Product offering of the advertiser whose location is the same as the Region of the user.

User's region - the alleged geographic region of user location specified by Yandex in automatic mode or region of the location set by the user on the Yandex site.

Regional Product offering - the advertiser's product offering, for which he specifies geographic regions (countries, cities, districts) of delivery other than its location.

The Materials - a total of Product Offerings provided by the Customer (Online and Offline Product Offerings), informational and reference materials, containing information about the range, prices, characteristics, availability for sale of products (works, services) offered in the Customer’s .store to potential buyers in the current period, information about the location of the Customer’s stationary retail outlets, images, descriptions and other information about Product Offerings and the store.

Product offering “Online” - offer of a product/work/service, order / purchase of which the user can perform on the website of Customer's store.

Product offering “Offline” - offer of a product/work/service that user can purchase at Customer's stationary retail outlet.

1. Locations

Materials, provided by the Customer, can be shown on the Locations specified in this section of the General Rules.

1.1. Locations - at search results

• at services Yandex.Pictures, Yandex.Blogs - up to 5 Product offerings

• at the participating sites of Yandex Advertising Network - up to 5 Product offerings.

1.2. Locations - card of product on Yandex.Market Service:

1.2.1. Block “Online Stores” - up to 5 Product offerings “Online”;

1.2.2. Block “Stores nearby” - up to 5 Product offerings “Offline” with reference to the point of location on a map at the corresponding address of location of the Customer's stationary retail outlet.

1.3. Locations:

• The card of works at Yandex.Books Service - up to 5 Product offerings.

1.4. Locations:

• pages “Prices on the Internet” on Yandex.Market Service - all Product offerings “Online”.

1.5. Locations:

• the search results pages on Yandex.Market Service - all Product offerings “Online”.

1.6. Locations:

• thematic pages of the participating sites of Yandex Advertising Network - up to 5 Product offerings.

1.7. Locations:

• pages of Yandex.Market Service not listed in paragraphs 1.1.-1.5. - all Product offerings.

1.8. Locations:

• ad block to the right of the search results pages on Yandex.Search Service - up to 9 Product offerings.

1.9. Locations:

• ad block above the search results pages on the Yandex.Search Service - up to 3 Product offerings.

1.10. Locations:

• pages of “Stores nearby” of Yandex.Market Service - all Product offerings with reference to the point of location on a map at the corresponding address of location of the stationary retail outlets selling the advertised product/service and/or the point of customer pick up of the advertised goods.

2. Terms of displaying the Materials

2.1. Displaying of Product offerings on the Locations specified in paragraphs 1.1., 1.2, 1.5., 1.8., 1.9., 1.10., shall be subject to availability of the appropriate user's search query words/phrases ( the “Key word”) used in the name of the Product offering or in the name of the category of goods (services) of “Yandex.Market” Database to which this Product offering belongs. At the Locations indicated in paragraphs 1.1., 1.8., 1.9., only local and regional Product offerings shall be displayed.

2.2. Selection of Product offerings for displaying at the Locations specified in paragraph 1.1. is carried out in descending order of the multiplication of CTR and Rate per Click. Selected Product offerings are placed in descending order of Rate per Click.

2.3. Selection of Product offerings for displaying at the Locations specified in paragraph 1.2. and determination of the ordinal position is carried out in descending order of Rate per Click.

2.4. Selection of Product offerings for displaying at the Locations specified in paragraph 1.3. and determination of the ordinal position is carried out in descending order of Rate per Click.

2.5. Selection of Product offerings for displaying at the Locations specified in paragraph 1.4. and determination of the ordinal position is carried out in descending order of Rate per Click, as well as filtering mode, selected by the user to display search results.

In the case where Product offerings that appear on the Locations specified in 1.4. are shown according to user-selected filtering mode (sort by: availability and price, rating and price, price, etc.), the above selection rule of Product offerings does not apply.

2.6. Selection of Product offerings for displaying at the Locations specified in paragraph 1.5., shall be based on rules specified in section 2.1., as well as filtering mode, selected by the user to display search results.

2.7. The ranking of Impression of Product offerings on the Locations specified in Section 1.7. shall be determined in accordance with relevance criteria established by Yandex.

In case where Product offerings that appear on the Locations specified in 1.7. are shown according to user-selected filtering mode (by the price, popularity, originality, etc.), the above rule for determining the ordinal position of Impression of Product offerings does not apply.

2.8. Product offerings at Locations specified in paragraph 1.6. are shown subject to availability of automatically set by Yandex of compliance of potential Product offering to the theme (context) of web page on which it appears.

Customer can cancel the impressions of Product offerings at Locations specified in paragraph 1.6., through the client web-interface.

2.9. At concurrence of a Key word, and other factors specified by the Customer for the various Product offerings of relevant store for displaying at the Locations specified in paragraph 1.1., 1.2., 1.6. only one Product offering will be chosen: a) for displaying at the Locations specified in paragraph 1.1. whose multiplication of CTR and Rate per Click is the best, and b) for displaying at the Locations specified in Section 1.2., 1.6. in which the Price per Click is the highest.

2.10. The ranking of impression of Product offerings on the Locations specified in paragraph 1.5. is carried out in descending order of the multiplication of CTR and Rate per Click.

In addition, for the first four pages of search results (with the exception of search results in the “Stores on the map” of Yandex.Market Service, the following rules shall additionally apply: on limitation of the number of Product offerings of a single store - at a rate of no more than 2 Product offerings; CTR of Product offering for the Key word higher than 0.5%. Once two Product offering of each store that are located on the corresponding request are displayed (provided that a specified amount of Product offerings is less than the amount of Product offerings placed on the first four pages of search results) the ranking of impression of Product offerings is determined in accordance with the rule set forth in the first subparagraph of this paragraph. In case where Product offerings that appear on the Locations specified in 1.7. are shown according to user-selected sorting criteria (by the price, popularity, originality, etc.), the above rule for determining the ordinal position of Impression of Product offerings does not apply.

2.11. When determining the ordinal position of impression of the Product offering at the Locations the following rule further applies: all Local Product offerings have a higher priority over the Regional Product offerings.

2.12. Selection of Product offerings for displaying at the Locations specified in paragraph 1.10. and determination of the ordinal position is carried out in descending order of Rate per Click. At the same time, when selecting the Product offerings, the rule on limitation of the number of Product offerings of a single store on the same page further applies - not more than 2 Product offerings.

2.13. up to 9 Product offerings can be shown in the Locations specified in 1.8., at the same time, in which:

• Up to 4 Product offerings are shown statically, that is guaranteed for every search query (the “Guaranteed places”);

• Up to 5 Product offerings, not included into Guaranteed places are shown dynamically, i.e., alternating (the “Dynamic places”). The total number of Product offerings, - rotating on the Dynamic places is not more than 10 Product offerings.

The ranking of impression of Product offerings at the Locations specified in 1.8. shall be determined in accordance with the following rules:

• The selection of Product offerings shall be in descending order of the multiplication of CTR and Rate per Click. Selected Product offerings are placed in descending order of Rate per Click. Product offerings with the best performance will get in Guaranteed places.

2.14. up to 3 Product offerings can be shown in the Locations specified in 1.9., at the same time (the “Special placement”). Product offerings are shown statically, that is guaranteed for every search query.

The selection of Product offerings shall be in descending order of the multiplication of CTR and Rate per Click. Selected Product offerings are placed in descending order of Rate per Click. At the same time, the further rule applies for Special placement: minimum value of multiplication and of CTR and Rate per click, necessary for the selection of the Product offering to show in the Special placement. In this regard, a situation where a lot of Yandex.Direct ads/Yandex.Market Product offerings are displayed at the Locations specified in paragraph 1.8, is deemed to be normal, but none of them gets into Special placement.

2.15. Product offerings may not appear on the Locations specified in paragraphs 1.8., 1.9. because on some queries, they may be displaced by Yandex.Direct advertisements and / or media-context banner.

2.16. If CTR of the Product offering on any Key word is below 0.1% Yandex has the right to suspend or terminate the displaying of this Product offering for such Key word at the Locations specified in paragraphs 1.1., 1.8., 1.9.

2.17. In addition to the conditions provided by paragraphs 2.13 - 2.16, the following rule applies:

If the Links in the advertisement of Yandex.Direct and Product offering of Yandex.Market lead to the same information resource (site) / domain on the Internet, only the advertisement or only the product offering, whose multiplication of CTR on Cost per click will be the best will be shown at the Locations specified in paragraphs 1.8., 1.9.

2.18. Product Offerings will be displayed on the Locations stipulated in these General Terms alongside display to the user of other components of the Materials provided by the Customer, relating to a corresponding Product Offering (descriptions, images, etc.).

3. Prices

3.1. Fixed Rate per Click

For Locations specified in paragraphs 1.5 (only when the Product offerings are displayed according to the criteria of sorting, selected by the user), 1.7, a fixed rate per Click is set in the following amount:

For all Product offerings, except for Books 0.1 c.u. per Click.

For Product offerings - Books 0.05 c.u. per Click.

3.2. Rate per Click, established by the Customer

For Locations listed in paragraphs 1.1., 1.2., 1.3., 1.4., 1.5., 1.6., 1.8, 1.9, 1.10 (except for Product offerings according to the sorting criteria selected by the user), the Customer set the Rate per Click on his own.

Rate per Click can be set by the Customer within the following limits:

from 0.1 c.u. (for Product offerings - Books from 0.05 c.u.) to 10 c.u. per Click for all Locations listed in this paragraph.

If the Rate per Click is not specified, it is considered that it is equal to a Fixed Rate per Click:

For all Product offerings, except for Books 0.1 c.u. per Click.

For Product offerings - Books 0.05 c.u. per Click.

If the Customer set Rate per Click higher than maximum or less than the minimum allowed, it is believed that the Rate per Click is equal to the maximum or minimum permissible rate.

3.3. Entering of Rate per Click into force

Click per Rate set by the Customer shall enter into force after updating the “Yandex.Market” Database.

4. Miscellaneous

4.1. Automatic broker sets the Price per Click for Locations specified in paragraph 1.1., 1.2., 1.3., 1.4., 1.5., 1.6., 1.8, 1.9, at each impression of Product offering in the amount of minimum price sufficient to provide the Product offering with the best possible position for impression at Location.

Automatic broker option enabled / disabled by the Customer independently through the client web-interface. The Customer acknowledges that the Price per click, set using Automatic broker, is set by the Customer.

4.2. When displaying the Product offering on mobile devices a Link to page of “Stores on the map” section may be present in the materials of Yandex.Market Service or link to contact page “Make a call” of Yandex.Market Service. When the user clicks a Link to the contact page “Make a call”, only contact telephone number of Customer's store may be shown to the user.

4.3. The selection of “active sales” Materials placement variant is done by the Customer by means of client web-interface.

4.3.1. In case when until the acceptance of the Offer for rendering of “Yandex.Market” services by the Customer (available on the Internet at: http://partner.market.yandex.ru/legal/oferta/), the Customer purchased Yandex.Market Services on terms under which the cost of Yandex.Market services is determined on the basis of prices per Click and the number of Clicks for the reporting period, the provision of Yandex.Market services shall be subject to the conditions provided herein, except when the Customer has chosen placement option “start” through a client web-interface.

1 c.u. = 30 RUR

Previous version of the document: https://yandex.ru/legal/market_general/16112011.