How to launch a campaign

Step 1. Go to the campaign creation page and set it up

Click Add → Campaign. Select Expert mode → Reach campaigns → Formats supporting fixCPM.

Enter the campaign name. Make settings:

1. Select a product — for each product, you can see the maximum and minimum number of impressions, expiration date, and CPM.

2. Set the campaign start and end dates.

3. Specify the campaign budget. The planned number of impressions will be calculated using the basic CPM of the product. Basic CPM may be subject to markups if the product uses settings with increase coefficients for targetings. Final CPM will be specified after all targetings are selected in the group. For more information about markups, see the product description.

4. Specify the Yandex Metrica tag on your website.

5. Go to the advanced settings and enable the option Extend campaign automatically to use your remaining budget effectively and reach a large audience. Your placement period will extend to the end date or until your budget runs out.

Step 3. Create an ad group

For this ad group, set up:

• Display regions (pick from the list available for the selected product).

• Gender and age of the audience you want to show your banners to.

The final CPM depends on the selected targetings: certain markups are applied. For example, your CPM might increase if you select users in Moscow and Saint Petersburg, serving based on audience interests or for a certain age category. The cost may be reduced if serving is disabled for certain regions or interests. Different products use different markups. The final CPM is specified under Markups.

Step 3. Add creatives

Add creatives of any size — click Add → Upload creatives. Upload an image or HTML5 banner from your computer or choose a previously added banner.

For creative requirements, see:

• Requirements for banners on Yandex services.
• Requirements for Funtech banners.
• Requirements for TV billboard.
• Requirements for banners on Auto.ru.
• Requirements for banners on Yandex Timetables.
• Requirements for banners in Yandex Services.

Banners must also meet the moderation requirements and technical requirements.

Specify up to three links to the website. Make sure that the sequential number of the link matches the clickNum parameter value when calling the method homeExpandableDesktopBannerAPI.clickAndClose(clickNum) from the banner code.

Step 4. Enter a Yandex Audience pixel and impression tag

You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.

Create a pixel in Yandex Audience. For more information, see Yandex Audience Help.

Add the pixel code to the banner. After the impressions begin, the pixel starts to collect anonymous IDs of users who have seen your ad. You can use this data when you set up your retargeting.

You can use the ADFOX tag or Yandex Metrica pixel to count ad impressions for display ads. The tag or pixel must include the %random% macro. They must also support HTTPS.

As an advertising data operator, Yandex assigns each creative a unique identifier referred to as "token" when creating campaigns. It uses this token to aggregate all your placement data and send it to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.

Create a campaign with a fixed CPM

Ad moderation and launching a campaign

After you create your ads, they are checked for compliance with the design requirements and moderation rules: In order to pass moderation, also make sure that you have enough funds on your shared account to pay for placement. If you can't deposit the total amount in full now, write to your manager at Yandex.

On the campaign page, click  → Send to moderation and confirm that you agree with the terms of ad placement on Yandex. It usually takes the moderators a few hours to review ads.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment. It may take up to one day to activate impressions, regardless of the launch method.

You can check the campaign status in the Status column. To set up the column display, click Columns on the campaign page.

Questions?

 

The unique identifier of the user's mobile app or browser. The identifier becomes active when the app or browser is in use. When segments are updated, inactive anonymous identifiers are removed and new ones are added (for example, if a user purchased a new device or resinstalled the app) — This means that segments only contain anonymous identifiers that have been active in the past 30 days.