How to launch a campaign
Click Add → Campaign. Select Expert mode → Reach campaigns → Banner under the search bar.
Step 1. Configure campaign parameters
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Name the campaign and enter a link to the site. Yandex Direct automatically finds the Yandex Metrica tags installed on your site.
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Select an ad strategy. We recommend automatic strategies:
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Lower cost for repeat impressions to launch new products and services on the market.
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Maximum impressions at minimal cost to promote products and services with a target audience.
Specify the budget distribution period (a custom period or week), budget, and the average CPM. The cost should not be less than the value given in the table.
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Goals from your Yandex Metrica tags automatically appear under Conversions. If needed, edit the list of auto-selected goals: delete the ones you don't need or add new goals. If the tags don't have any goals, the service will suggest adding them in Yandex Metrica.
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Set the campaign period and the impression schedule.
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If the campaign meets the Brand Lift, Search Lift, Visit Lift, or Target Lift conditions, run the surveys.
Step 2. Set up your target audience
Select the display regions.
Step 3. Set up the ad
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Add a creative: upload an image or HTML5 banner from your computer or choose a previously added banner. To serve ads on different devices, upload two banners: one for the full version and another for mobile devices. Please keep in mind that high-resolution banners are not displayed on regular screens and vice versa. Learn more about banner design.
Creatives must meet the technical requirements.
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Set up the ad link. Specify a page on your site or social media that provides your offer details and opens on banner click.
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Enter a Yandex Audience pixel and impression tag.
You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.
Create a pixel in Yandex Audience. For more information, see Yandex Audience Help.
Add the pixel code to the banner. After the impressions begin, the pixel starts to collect [anonymous IDs](*anon-id) of users who have seen your ad. You can use this data when you set up your retargeting.
You can use the ADFOX tag or Yandex Metrica pixel to count ad impressions for display ads. The tag or pixel must include the
%random%macro. They must also supportHTTPS.
Click Launch campaign.
As an advertising data operator, Yandex assigns each creative a unique identifier referred to as "token" when creating campaigns. It uses this token to aggregate all your placement data and send it to the Unified Register of Online Advertising (ERIR). Learn more about ad labeling.
Ad moderation and launching a campaign
Ad serving will begin as soon as Yandex receives your payment. If your account has enough funds, the campaign will start automatically.
Moderators will check whether the ad follows the guidelines. It usually takes the moderators a few hours to review ads. On weekends and holidays, moderation may take longer than on weekdays.
Your moderation results will be emailed to the address you provided when you created the ad campaign.
After you launch your campaign, you can view what your ads look like on a site.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
