Managing ad platforms

In the Yandex Advertising Network, a platform (or advertising platform) is the combination of places for showing ads on a single website and any mirrors.

There are two types of Yandex Advertising Network ad platforms:

  • A content site is for serving ads that are related to the context of website pages or that match the user's interests. These types of platforms can host RTB units and the recommendation widget.

  • A site search ad platform is for serving ads in site search results to match the context of the user's search terms. There are two types of Yandex Direct search ads that can be displayed on these websites:
    • “Premium placement”: Ads displayed above search results.

    • “Guaranteed placement”: Ads displayed under search results.

    Note. Search sites are only available for resources with more than 20 million unique users per month. If your website meets this requirement, send an application to our support service to register.

Creating an ad platform

To create a new platform, go to the list of platforms (Ads on websites → Content sites) and click Add platform. Select a platform domain from the list and enter the name of your platform. Several platforms of the same type may exist for one site.


Each ad platform can host up to 200 active ad units. You should move unused ad units to the archive.

If you need to use more than 200 units on one ad platform, please contact our support team.
Why create several platforms?
Some Advertising Network settings are specified individually for each platform, but not for the whole site or different units. For example, you can restrict the display of “adult” ads on certain pages by creating two separate content sites for displaying Yandex Direct ads with images and regular text ads.
After saving, the ad platform will be assigned a unique identifier (Page ID) and appear in the list of platforms with one of the following statuses:
  • New — Used for sites you create after registering.
  • Under moderation — Used for the platforms of the site that have been submitted for moderation.
  • Testing — Used for the platforms of the site that have passed moderation.

After a while, your website's status will automatically change to Working.

Restriction. If you set the ad code while the site has the Testing status, you won't receive remuneration for impressions.

You receive remuneration for the impressions of ad units placed on sites with the Working status.

Configuring the platform

Click Edit to change platform settings.

The following settings can be configured for the whole platform (but not for specific units).

You can also specify your website's language. The language is selected for elements of ads and units, but does not impact the content of the ads. Impressions are selected for each user on an individual basis. You can select between Russian (ru), Ukrainian (uk), English (en), Belarusian (by), Kazakh (kz), Turkish (tr), and Tatar (tt) languages.

Yandex Metrica reports

When a platform is saved in the interface, Yandex Metrica automatically creates a new tag within 30 minutes to evaluate site performance.

After you place ad units created for this platform on website pages, Yandex Metrica starts collecting traffic statistics for these pages. This data is included in reports: click Metrica reports in the line with the required platform. To learn more, see Reports for evaluating the efficiency of monetization.

Stopping and archiving the ad platform

To stop displaying all ad units on a particular platform, click the Actions → Stop button. To resume impressions, click Actions → Start impressions.

A platform that doesn't have statistics for impressions and clicks can be archived. To do this, click Actions → Archive. If the platform has accumulated statistical data, first stop impressions on this platform and then add it to the archive.

You can restore archived platforms on the Archive tab.

Contact support

If you didn't find the information you were looking for, check the FAQ or contact us.

I don't like the ads that were selected for my site

To disable impressions for ads that link to certain domains (for example, to disable impressions for your competitors' ads), you can block competitors.

If you feel that the text or images displayed in ads violate the Yandex ad placement rules or Russian law, or have a negative impact on your traffic and user activity, please contact us via the feedback form. In your message, indicate the link that the ad directs to (a link like or and send a screenshot of the page.

Ads on the site do not match the site's theme

The Yandex Advertising Network may display ads based on user interests. This technology helps users see ads that most interest them, helps advertisers better target their intended audience, and helps partners earn more money.

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