About Adfox
Adfox is a free online service where publishers can manage ads served on their sites and apps. It can also be used to place ads on Telegram channels.
The service has a web interface and API. This document describes the Adfox principles and terminology.
Advantages
Quick start
It's easy to start using Adfox:
- Registering an account takes a few minutes.
- You get ad tags to embed on your site.
- You load banners and receive statistics on them.
Online interface
Adfox is an online service: you create an account and can start work immediately. There is no need to install and configure anything on your servers.
Easy transition
Our employees have a lot of experience helping transition from other technologies to Adfox: they can offer you the optimal transition order, help reproduce the site structure, add the necessary formats, and smoothly transfer your campaigns and banners.
Compatibility
Adfox is compatible with other advertising technologies: you can place ads from third parties and use any audit systems.
Monetization
Monetization allows you to automate traffic sales and earn more from them. The product is integrated with Adfox, and you fully control the volume and priorities of the traffic for sale.
A variety of ad formats
You can use any ad formats in Adfox. Even using complex formats doesn't require a lot of special knowledge. It's easy to add any new format directly in the interface.
Flexible ad targeting
Use flexible ad targeting settings to select the necessary audience and optimize the use of the site's ad resources.
Campaign analysis
View campaign and banner statistics to monitor campaign progress in real time and make the necessary adjustments.
Two types of statistics are available:
- Counters: Impression and click data that are available in the interface for informational purposes almost without delay.
- Reports: Verified data that's available in the interface in real time. You can download it in Excel or CSV format.
Features
Adfox has an online interface where you can customize the set of available features using modules. Some features are enabled by default, and you can use them immediately after creating an account. To enable more features, contact support. You can see all available features below.
Available modules
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General account settings |
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Industries |
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Targeting |
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Redefine targeting on placements |
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Redefine targeting on banners |
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Ad tag and placement options |
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Disable banner placement |
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Automatic definition of placements by referer |
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Ad tags at the placement level |
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Add a placement to several sections |
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Generate asynchronous ad tags in the interface |
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Ad running features |
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User access rights |
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Note
The set of enabled modules that you have access to may differ from the one in the documentation.
Interface
The Adfox interface appearance depends on the set of enabled modules and user type.
Main modules
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To switch modules, use tabs in the main menu. The following tabs are available to the administrator (the user who created the account) by default:
Dashboard
You can add widgets based on Adfox reports to the dashboard. Unlike reports, widgets contain statistics for a short period of time, such as a day, the last three days, or a week. You can manage data the way you need, such as change views or change the set of metrics to be shown on the chart without refreshing the page.
Campaigns
Here you can work with all campaigns of your account: add new ones and change existing ones.
Users
On this tab, you can add users (for example, advertisers, assistants, and site owners) and manage their access rights and system settings.
Sites
This tab contains logically distinct sites, sections and placements. Here you can add new sites and edit their settings.
Log
On this tab, you can view information about all actions in the account.
Settings
This tab contains tools for configuring banner types, site categories, banner positions, profiles, changing site owners' and advertisers' access rights, changing contact information and passwords, and managing notifications.
Monetization
On this tab, you can manage monetization channels.
Reports
On this tab, you can select and view campaign reports.
Marking
The tab contains tools for setting up the ad register. It's required to submit data to the ad register if you sign direct contracts with contractors (advertisers or agencies) and launch ads to be displayed in Russia.
For other user types, tab visibility is limited. For assistant users, visibility is managed by the administrator. For advertisers and site owners, the visibility of the main menu tabs is preset by the system.
Navigation
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The Adfox interface uses a multi-level navigation panel.
You can find the main menu with all available modules in the left-hand panel. The active tab is highlighted white.
When you open lower-level items, a breadcrumb navigation appears: it shows the path from the main menu to the current item. Under the navigation bar, a second line of tabs opens: it contains settings that are available for the current item. This way, you can always see which campaign you're setting up a banner for or which site the selected placement belongs to.
Search
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To find an item more quickly, use the search bar above the main menu.
You can use the search bar to:
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Find campaigns, banners, placements, and more.
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Go directly to the main tabs inside the item, such as campaign settings, banners, and reports. To do this, hover over the found item's name and click the necessary icon on the right.
You can search by item name or ID.
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Mobile Ads SDK
Yandex Mobile Ads SDK is a service for managing ads in iOS and Android mobile apps.
Start displaying ads in the app by following the instructions.