Configuring filters

Dynamic ads are currently in open beta testing.

To generate dynamic ads you can use the entire feed or apply filters to choose individual products. On the ad group editing page, click +New filter and add up to 50 filters connected by the conjunction “OR”.

Set the product selection rules

Selection rules determine which products are used or excluded when generating dynamic ads. All products are grouped by some attributes (category, price etc.). These attributes depend on the feed type.
Retail sales, other business: Yandex.Market feed
For this type, attributes are displayed in a tree view or condition list. It's recommended that advertisers that have just started working with feeds use the Category tree.
Select the desired category or sub-category of products in the tree:

In addition, you can specify a range of product prices and vendors, and select only products that are in stock.

The category tree is updated once per day during the repeat automatic validation of the feed.

Hotels: AdWords “Hotels and rentals” feed

It is convenient to select hotels in the feed with the same parameters by using criteria. This may be, for example, hotels with a certain number of stars, or hotels in the same price range. The following feed parameters can be specified in criteria:

ParameterDescription

Property ID

The ID of the hotel

Property name

The name of the hotel

Final URL

The URL of the offer page

Destination name

The location of the hotel

Price

The price of the offer

Star rating

The number of stars

Description

The description of the hotel

You can specify up to 10 criteria connected by the operator “AND”. In a single criterion, you can add several ranges connected by the operator “OR”. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Automobiles: Auto.ru feed

It is convenient to select automobiles in the feed with the same parameters by using criteria. They may be, for example, automobiles of a certain make or year of release. The following feed parameters can be specified in criteria:

ParameterDescription

price

The price of the automobile

mark_id

The name of the make

folder_id

The name of the model

body_type

The body type of the automobile

year

The year the automobile was manufactured

wheel

The position of the steering wheel:
  • left — left-hand side
  • right — right-hand side

color

The color of the automobile

metallic

The paint finish of the automobile:
  • 0 — standard
  • 1 — “metallic”

availability

The availability of the automobile:
  • 0 — on order
  • 1 — in stock

You can specify up to 10 criteria connected by the operator “AND”. In a single criterion, you can add several ranges connected by the operator “OR”. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Realty: Yandex.Realty feed

You can use all your product offers from a feed to generate ads.

Flights: AdWords “Flights” feed

You can use all your product offers from a feed to generate ads.

Other business: universal feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:

ParameterDescription

URL

The URL of the offer page

TitleName of item
Description

Description of item

Price

The price of the offer

Old Price

Old offer price

You can specify up to 10 criteria connected by the operator “AND”. In a single criterion, you can add several ranges connected by the operator “OR”. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Other business: AdWords “Custom” feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:

ParameterDescription

Final URL

The URL of the offer page

Item title

Name of item

Item subtitle

Subtitle of item

Item description

Description of item

Item category

Categories that the item belongs to

Price

Price of item without currency distinction

Sale price

New price of item without currency distinction

You can specify up to 10 criteria connected by the operator “AND”. In a single criterion, you can add several ranges connected by the operator “OR”. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Other business: AdWords “Travel” feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:

ParameterDescription

Final URL

The URL of the offer page

Title

Name of item

Destination name

Name of destination

Origin name

Origin name

Category

Categories that the item belongs to

Price

Price of item without currency distinction

Sale price

New price of item without currency distinction

You can specify up to 10 criteria connected by the operator “AND”. In a single criterion, you can add several ranges connected by the operator “OR”. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Set the CPC

If you employ a strategy with manual bid management, then you can set the CPC in the filter settings.