Display link

A link that displays is an easy-to-read addition to a site address. It lets users know which page they will visit by clicking on the ad. The length of a link that displays must be no more than 20 characters (excluding the domain).

Display links are shown on Yandex search results pages only on desktop computers. Some Yandex Advertising Network block formats for desktops and mobile will also include a display link (if it fits into the block).