Once a campaign is active, the View statistics link will appear on the campaign page. Click on it to view your reports. Regularly analyzing the data in your reports can help you increase your campaign performance.
Statistical data in these reports is updated every few hours. The time of the last update is indicated below the report. Data is available for the past three years from the current month for all reports except Keywords.
If you stop or activate a campaign, it usually takes about 40 minutes for the report to reflect this status change, and can take up to three hours if there is a high traffic load. Data may not appear in the report immediately and may change after the campaign is stopped.
Standard reports contain a predetermined set of statistics.
- Statistics by day
Data is divided in the report by day for the period of time you select. You can view data across the whole campaign or as separate figures for each ad.
In addition to table view, data can be viewed as a graph. Both general campaign statistics and data for each ad are displayed graphically. To view data in a diagram, click Show graph above the table containing the report.
Learn more about configuring graphs in a report.
- General statistics
Data by individual keyword for the whole period of the campaign. Active keywords are separated from deleted ones.
- Keywords by day
The report displays statistics for each keyword broken down by day.
- By region
You can use this report to identify the regions that have shown the greatest interest in your ads.
- By site type
Statistics by impressions and ad clicks on search sites and ad network sites.Note.
Only impressions and clicks on Yandex search results pages are factored in when determining CPC. The CTR on ad network and search partner sites don't influence CPC.
If Yandex.Metrica is enabled for your ad campaign, then your reports will also show statistics for page depth, conversions, conversion rate (%) and goal cost.
Customizable reports let you select and display the cross sections of data you are interested in. Some cross-sections of data are set by default and cannot be excluded.
- Search queries
The report contains the Yandex search terms that your ad was served for. For instance, these are search queries that contain synonyms of your keyword.
You can use this information to optimize your keyword list. For example, if you select non-relevant search queries that are triggering your ads, you can directly in the report add these terms as negative keywords for the campaign or ad group. In addition you can automatically add a search query from the report to your keywords.
- Report wizard
This is a useful tool for viewing statistics. You can use it to get detailed statistics on all your campaigns and evaluate the effectiveness of specific keywords and ads. Read more about the Report Wizard here.