Ad impression criteria
You can serve your ads to a pre-selected audience. Just set up your ad impression criteria:
-
Targeting by mobile app interests (for mobile app ads).
- User profile (for display campaigns)
-
Text ad targets (for dynamic text ads)
-
Filters (for dynamic ads and smart banners).
The table below shows what impression criteria are available for each type of campaign.
Text & Image Ads | Ads for Mobile Apps | Dynamic ads | Smart banners | Search banners | Display campaigns | |
---|---|---|---|---|---|---|
Keywords | | ![]() | ![]() | ![]() | ![]() | ![]() |
Autotargeting | | ![]() | ![]() | ![]() | ![]() | ![]() |
Retargeting & Audiences | | ![]() | ![]() | ![]() | ![]() | ![]() |
Mobile app interests | | ![]() | ![]() | ![]() | ![]() | ![]() |
User profile | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
Dynamic text ad targets | | ![]() | ![]() | ![]() | ![]() | ![]() |
Filters | | ![]() | ![]() | ![]() | ![]() | ![]() |
Text & Image Ads | Ads for Mobile Apps | Dynamic ads | Smart banners | Search banners | Display campaigns | |
---|---|---|---|---|---|---|
Keywords | | ![]() | ![]() | ![]() | ![]() | ![]() |
Autotargeting | | ![]() | ![]() | ![]() | ![]() | ![]() |
Retargeting & Audiences | | ![]() | ![]() | ![]() | ![]() | ![]() |
Mobile app interests | | ![]() | ![]() | ![]() | ![]() | ![]() |
User profile | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
Dynamic text ad targets | | ![]() | ![]() | ![]() | ![]() | ![]() |
Filters | | ![]() | ![]() | ![]() | ![]() | ![]() |