Targeting: identify your target audience
You can serve your ads to a pre-selected audience. Just set up your ad impression criteria:
Targeting by mobile app interests (for mobile app ads)
Short-term interests (for Text & Image Ads)
- User profile (for display campaigns)
Text ad targets (for dynamic text ads)
Filters (for dynamic ads and smart banners)
The table below shows what impression criteria are available for each type of campaign.
| Text & Image ads | Ads for mobile apps | Dynamic ads | Smart banners | Search banners | Display campaigns | |
|---|---|---|---|---|---|---|
| Keywords |
|  |  | | | |
| Autotargeting |
| | | | | |
| Retargeting & Audiences |
| | | | | |
| Mobile app interests |
| | | | | |
| User profile | | | | | | |
| Targeting criteria |
| | | | | |
| Filters |
| | | | | |
| Text & Image ads | Ads for mobile apps | Dynamic ads | Smart banners | Search banners | Display campaigns | |
|---|---|---|---|---|---|---|
| Keywords |
| | | | | |
| Autotargeting |
| | | | | |
| Retargeting & Audiences |
| | | | | |
| Mobile app interests |
| | | | | |
| User profile | | | | | | |
| Targeting criteria |
| | | | | |
| Filters |
| | | | | |
