Certification services

In Yandex Direct, you can advertise various certification preparation services, including for declarations of conformity or mandatory certifications carried out by certification organizations and test laboratories (centers), private analyses of project documentation and engineering survey results, and assistance in obtaining such services.

Ads in this category can't use the smart banner and dynamic ad formats.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On Advertising”.

  • If you are advertising certification centers or intermediary services that accept and review documents, your text ads will automatically include a notice with the name of the legal entity/full name of the individual entrepreneur and the accreditation record number in the register of accredited persons. The exact text of the notice will depend on what information is included in your documents. For image ads, you need to add this notice yourself. More information about notifications.
  • If you are advertising that you assist people in getting certification, but do not accept or process documents, the following notice will automatically be added to your text ads: “Consulting in selection of certified persons for evaluation (confirmation) of compliance”. The text of the notice does not depend on the content of the specific ad and cannot be changed. More information about notices.

  • The landing page must include information about the organization providing the assessment (confirmation) of conformity. The information on the landing page must match the ad content.

According to the law and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents

To advertise that you offer evaluations (or confirmations) of conformity that are performed by an accredited individual, or intermediary services related to accepting or reviewing documents that are required to perform the services or work in question:

  • A copy of the certificate of accreditation. The information in the certificate must match the information indicated in your ads and/or on the landing page.

To advertise intermediary services in the area of certification that are not associated with acceptance and consideration of documents:

  • Copies of the certificates of accreditation for the individuals who will perform the corresponding work or services.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

Other requirements for websites and ads.