“Search engines” report

This report contains information about search engines that brought visitors to your site.

To view the report: Reports → Standard reports → Sources → Search engines.

An example of this report is available for the Yandex Metrica demo tag.

Yandex Metrica uses a referrer to identify this source. Search engines recognized by Yandex Metrica.

How to specify sources
If you want to specify a particular source, use UTM tags with the following parameters:
  • utm_medium with the value organic.
  • utm_source. Set the search engine name as the value.
    • yandex — For Yandex search.
    • google — For Google search.
    • go.mail.ru — For Mail.ru search.

If you specify a value in the UTM tag for utm_source that isn't listed above, Yandex Metrica will assign the sessions to the source Other search engine: determined by tags.

  1. Ways to use this report
  2. Report structure and settings

Ways to use this report

Find out which search engines attract the most users to your site

You can find out which search engines bring in more users and which attract fewer. This will help you adjust how your site is promoted in search results.

See the search queries that brought users to the site

To do this, just expand the tree structure.

Compare the engagement of users from different search engines

All of this data can be derived from your website's bounce rate. The higher the bounce rate, the less the site is engaging users (bounces are users who leave within 15 seconds of looking at a single page).

View traffic sources for a specific page

To do this, select the segment with the URL of the specific page:

  1. Find the Sessions that condition group and click .
  2. Select the condition Behavior → Landing page.
  3. Specify the webpage URL.


Excluding branded traffic from the report

To exclude data with a brand mention from the report, use segmentation and add a condition in the format !@your_brand for the Russian and English versions of the brand, where:

  • ! at the beginning — negates the condition.
  • @ at the beginning — matches a string (case-insensitive).

For example, for the company “Alice in Wonderland”, a regular expression may look like !@алиса в стране чудес for the Russian version of the brand and !@alice in wonderland for the English version. Using this method, you can remove up to 20 phrases from the report. To exclude more than 20 phrases, use the regular expression !~(brand|бренд.рф|brand.ru).

Report structure and settings

Data in the report is grouped as follows:

  • Search engine is the generic name of the service that performs a search. For example, Yandex 

    List of search engines
    Yandex Metrica recognizes the following search engines:
    • 7search.com
    • Alexa Web Search
    • Alhea
    • All.by
    • AltaVista
    • arama.com
    • Ask.com
    • Babylon Search
    • Baidu
    • Biglobe
    • Bigmir.net
    • Bing
    • blekko
    • Coc Coc
    • Conduit
    • Crawler
    • Cuil
    • DAEMON search
    • Daum
    • Dogpile
    • DuckDuckGo
    • Ecosia
    • Exalead.fr
    • Finnerask.com
    • Gigablast
    • GMX Search Engine
    • GoGo
    • goo
    • Google
    • hakia
    • hi.ru
    • HotBot
    • I.ua
    • InfoSpace
    • Istella
    • KAZ.KZ
    • Kvasir
    • Live Search
    • Lycos
    • Magna
    • Mail.Ru
    • META
    • Metabot.ru
    • MetaCrawler
    • MSN
    • MyStart
    • My Web Search
    • Najdi.si
    • NAVER
    • NetSearch
    • Nigma
    • Onet
    • Pivim
    • Plusnetwork
    • Poisk.ru
    • Quintura
    • Qwant
    • Rambler
    • Rx24
    • SAPO
    • Scrub The Web Search Engine
    • 1&1 Search Engine
    • search.avg.com
    • Search.com
    • Search HandyCafe
    • search.iminent.com
    • search.incredibar.com
    • search.smilebox.com
    • search.softonic.com
    • search.sweetim.com
    • searchcompletion.com
    • search-results.com
    • searchya.com
    • Seznam
    • Seznam.cz
    • so.360.cn
    • sogou.com
    • start.funmoods.com
    • Startpagina
    • Tut.by
    • Ukr.net
    • v9.com
    • virgilio.it
    • Web.de
    • Webalta
    • Wikia Search
    • wp.pl
    • Yaani
    • Yahoo!
    • yam.com
    • Yippy
    • Zapmeta
    • Aport
    • Gde.ru
    • Gbg.bg
    • Kazakh.ru
    • Sputnik
    • Yandex
  • Search engine (detailed) – a service that has a search bar. For example, Yandex Market.
    List of Yandex services
    • Yandex Mobile – Traffic from the mobile version of the site.
    • Yandex – Traffic from the desktop version of the site.
    • Yandex, mobile app – Traffic from the mobile app.
    • Yandex, offline search – Traffic from the search results available when the offline search option is enabled in the mobile app.
    • Yandex Auto
    • Yandex Addresses
    • Yandex Video Search
    • Yandex Images
    • Yandex Maps
    • Yandex Catalog
    • Yandex Market
    • Yandex Realty
    • Yandex Blog Search – Traffic from blog search results.
    • Yandex Jobs
    • Yandex Dictionaries
    • News
  • Search query is the user's search query that displayed your site in search results. Search queries might not be shown in the report if traffic over the selected period is less than 10 users and a dimension or segment has been added to the report that potentially de-anonymizes users. For example, “Landing page”, “Age”, and so on. The report may also display less information if the search engine doesn't send data in the referrer

The report supports all settings available in Yandex Metrica.

Yandex Metrica uses the referrer and browser cookies to determine which keywords brought users to the site from Yandex Search. Cookies are placed on the domain that the user goes to from search results. Cookies have a limited period of validity. Yandex Metrica may fail to detect a keyword for the following reasons:

  • The cookie expired. For example, a user clicked a link from search results, left the page open for a long time, and then refreshed or closed it.
  • The target page of the user's click in search results redirected the user to a different domain.
  • The user's browser blocks cookies.