Product campaign

A product campaign makes it easy to quickly promote a wide range of products from your online store. Yandex Direct will create ads for your products, catalog pages, and store and show them to interested users in search results and on Yandex Advertising Network sites.

Objectives achieved

Advantages

• Maximize conversions: ads lead your customers directly to the product card or the category page, encouraging them to place an order.

• Pay for the result: pay only for actual purchases, requests, calls, or other conversions.

• Save time: ads are created automatically, eliminating the need to go through a complicated setup process for each product and category.

Formats

Ads for products and catalog pages appear:

Campaign launch tips

• Set up ads for catalog pages found on the site or upload a file manually. These ads will help increase your reach, speed up strategy training, and get more conversions.

• Well-detailed ads deliver better quality and more effective promotion. We recommend adding all the ad elements.

• When launching the campaign, set a sufficient budget to generate at least 10 conversions a week.

• Product campaigns are designed to achieve results based on weekly timeframes. This is also the period you want to look at when analyzing the results.

• The system needs time to train and create the most optimal impression algorithm. In most cases, this takes several weeks. Try to avoid making too many changes to the campaign settings, as this may impact its effectiveness.

• Use tips and hints provided in the campaign, such as examples of generated ads, budget settings, and others recommendations.

List of prohibited categories

The following categories of ads aren't accepted for product campaigns placed in search results and ad networks:

• Charitable organizations and social advertising.
• Illegal and prohibited goods and services.
• Products and services with distressing subjects.

This list is not exhaustive and can be changed by Yandex at any time.

Questions and answers

How do I know if a product campaign is right for me?

Product campaigns are perfect for anyone looking to quickly launch a promotion for their online store with minimal setup. This tool can be used to promote both individual products as well as entire catalog pages and even sites.

Where exactly are my product campaign ads served to users?

Your ads appear on Yandex Search (which includes the product gallery) and on multiple sites across the Yandex Advertising Network.

How much does ad placement cost?

You choose your own ad budget depending on your business size, industry, product range, and other factors. You can pay either per click or for specific conversions, such as purchases generated by your ads.

Can I add branding elements to videos? For example, my company logo, model, or product name?

You can add a logo and a short text to your videos. Just make sure they don't cover your product in the video.

Case studies and helpful resources

• A hardware store chain boosts sales by combining display ads with a product campaign

• A sporting goods store doubles its ad revenue by running a product campaign

• More orders, less CPA: how service providers can leverage product campaigns for maximum efficiency

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