Snippet

A snippet is a block of information about a web page shown in search results. The snippet includes the title and description of the page, and may also contain additional information about the site.

Snippets give users a general idea of the page content or provide the information they are looking for without visiting the site. The snippet may show:

A snippet can be represented as a rich answer. This is an extended snippet with additional information about the website or organization. It may contain sitelinks, the organization's address, and other data.

Here is an example of a home page snippet:

Example of a snippet for an internal page of a website:

To check out how the site is displayed in search results and what improvements you can make, go to the View in search results page.

Displaying the site title and description in search results

The page title and description in the search results are based on:
Page content.
Additional sources.
  • Yandex.Catalog
  • Yandex.Market
  • Texts of links to the page from other sites.
The page description in search results is chosen to be as informative and relevant to the search query as possible.

How to remove the description from a snippet

Data source How to remove
Yandex.Catalog Add the robots meta tag with the noyaca directive in the HTML code of the pages.
Text on your website page Disable text indexing using the noindex element.
Link on your website page Disable link indexing with the rel="nofollow" attribute.
Data source How to remove
Yandex.Catalog Add the robots meta tag with the noyaca directive in the HTML code of the pages.
Text on your website page Disable text indexing using the noindex element.
Link on your website page Disable link indexing with the rel="nofollow" attribute.

Date display in a snippet

The publication date is shown if it is relevant for the user: e.g., for news or blog posts. Seeing the date helps the user quickly decide whether to open a page or not.

There are different ways to identify the date. For example, Yandex.News can be used to determine the page date.

Yandex also gets dates by parsing the page URL. The date in a URL might match a specific pattern, such as /yyyy/mm/dd/ or /yyyy-mm-dd/.

If you have a news feed on your site and you want our algorithms to identify the dates of your news stories, configure your URL to explicitly contain the date (for example, as specified above). The search robot will extract the dates while indexing the pages. No further action is required on your part.

Tell us what your question is about so we can direct you to the right specialist:

Learn more about the address snippet and other ways to display business information in the Yandex services in the Information about the organization section.

If the incorrect address is a part of the page description (not the address snippet), choose the “Site title and description” option from the list, describe the situation in as much detail as possible, and provide screenshots.

Specify your question about the address snippet:

The “Addresses on the map” label is displayed if the organization has two or more addresses in the same region. When you click the label, you can see the organization addresses on Yandex.Maps. In this case, the snippet doesn't display the address and phone number.

If your organization has one address but the snippet displays the “Addresses on the map” label, check the information in Yandex.Business. To ask about editing information in Yandex.Business, use this form.

The address snippet is displayed if the site is in the Top 30 Yandex search results. It uses the organization details published in Yandex.Business:

  • The main page of the site is specified (for example, http://example.com).
  • The site address is the same as in Yandex.Webmaster: either with or without the www prefix and with the HTTP or HTTPS protocol.
  • The organization's contact information (city, street, house number) is specified fully.

To change the contact information in the address snippet, edit the organization card in Yandex.Maps:
  1. Find the organization in Yandex.Maps and click the Edit link.
  2. In the form that opens, enter the correct information about the organization.

The address snippet data is usually updated within a week after you change the organization card.

If you have a question about editing the organization card in Yandex.Business, use this form.

We recommend that you read about forming sitelinks and managing them in the Yandex.Webmaster service.

If you still have questions about sitelinks, fill in the form below:

To learn more about the favicon, see:

If you still have questions, choose a topic:

If you followed all the guidelines for favicon placement, it should be indexed and appear in search results within about two weeks.


The favicon might disappear from search if it wasn't added to the database during the latest update. This is possible if the favicon, site, or host was unavailable during indexing by the special robot.

Also make sure that the favicon is placed correctly. If it is specified correctly, wait for the next update of the favicon database, which takes about two weeks.


This may happen if:

  • Different site favicons are placed at different URLs. If a site can be accessed at URLs with or without the "www" prefix and over both the HTTPS and HTTP protocols, make sure that the favicon is the same everywhere, or that it is the correct one to index for each of the sites.
  • The site is temporarily unavailable. In this case, the robot might download the hosting favicon from the site's parked page.

If these causes are resolved and you've followed the guidelines for placing the favicon, the changes will appear in search results within two weeks after they are crawled by the robot.


Yandex supports only examples of partner programs listed in the What data can be sent? section and the markup presented in the Semantic markup section (Schema.org, Open Graph, JSON-LD and microformats).

The markup is created within two weeks. If Yandex doesn't support any of the markup types on the page or the markup is incorrect, it skips it.

Recipe snippets are generated only for sites related to food and cooking.

As Yandex doesn't support markup for breadcrumbs, errors may appear in the validator. These errors don't affect the markup validation.

You should distinguish the micro-markup for products and the Products and prices program. If the site is connected to the “Products and prices” program and has micro-markup, priority is given to the program snippets.

The Yandex robot will be able to index the site information even without markup, and it doesn't affect displaying pages in the search results. To set the desired page description in the search results, use the Description meta tag.

For a detailed description of errors, see Structured data validator.


This feedback form is intended for questions about Yandex partner programs and markup. If you are in doubt whether you should use a particular partner program provided by other services (not Yandex), we can't comment on how it influences your site's state in the search.

To learn more about creating and changing the site title and description, see the Snippet section.

Specify your question:


Read about breadcrumbs and how they are formed.


You can read about search suggestions in the Search Help.


You can read about automatic correction of search queries in the Search Help.