A snippet is a block of information about a web page shown in search results. The snippet includes the title and description of the page, and may also contain additional information about the site.
Snippets give users a general idea of the page content or provide the information they are looking for without visiting the site. The snippet may show:
- Title and description. You can influence their contents.
- Site address. In some cases, the snippet for internal pages shows the address as breadcrumbs.
- Icons, if the site has badges.
A snippet can be represented as a rich answer. This is an extended snippet with additional information about the website or organization. It may contain sitelinks, the organization's address, and other data.
Here is an example of a home page snippet:
Example of a snippet for an internal page of a website:
To check out how the site is displayed in search results and what improvements you can make, go to the View in search results page.
Displaying the site title and description in search results
How to remove the description from a snippet
|How to remove
|Add the robots meta tag with the noyaca directive in the HTML code of the pages.
|Text on your website page
|Disable text indexing using the noindex element.
|Link on your website page
|Disable link indexing with the rel="nofollow" attribute.
Date display in a snippet
The publication date is shown if it is relevant for the user: e.g., for news or blog posts. Seeing the date helps the user quickly decide whether to open a page or not.
There are different ways to identify the date. For example, Yandex.News can be used to determine the page date.
Yandex also gets dates by parsing the page URL. The date in a URL might match a specific pattern, such as /yyyy/mm/dd/ or /yyyy-mm-dd/.
If you have a news feed on your site and you want our algorithms to identify the dates of your news stories, configure your URL to explicitly contain the date (for example, as specified above). The search robot will extract the dates while indexing the pages. No further action is required on your part.