Notices and age restrictions in ads

  1. Notices in Text & Image Ads
  2. Age restrictions in Text & Image Ads
  3. Notices and age limits in video extensions and video ads
  4. Age restrictions and notices in image ads

Notices in Text & Image Ads

Notices must be added to ads for: medicines, medical services and equipment; breastmilk substitutes, infant formula and baby food; dietary supplements; items similar in construction to weapons; shared-equity construction and new construction; and financial services. For example:

  • There are contraindications. Consult a doctor.

  • Consult a specialist. For children from 11 months.

  • Not a medicinal substance.

  • Similar in construction to weapons.

  • Project declaration is published on https://наш.дом.рф. Developer: “House on Mars LLC”.

  • Consulting in selection of financial services/organizations.

  • “Bank Inc”.

Notices are added automatically to text ads, but you must add them to image ads yourself.

Categories are determined based on the ad's content (title, text, sitelink description), as well as the content of the landing pages. Therefore, even if the ad does not advertise something like medication but one of the sitelink descriptions contains the name of a medication, the corresponding notice will be added.

If the products or services you advertise do not fall under any of the categories listed above but a notice was added to the ad, please contact the support service using the feedback form to remove the notice.

Age restrictions in Text & Image Ads

The age restrictions must be specified in all ads that advertise information products:

  • Games, movies

  • Concerts, shows, sports events and other entertainment events

  • Print media (newspapers, magazines and books)

  • Programs and series on TV and radio

  • Databases and computer programs

The age label “16+” is added to ads automatically. For subjects related to adult content, the “18+” label is added by default.

The notice “Проконсультируйтесь со специалистом. Для питания детей с 12 месяцев”(“Consult a specialist. For children 12 months or older ”) must be included in ads for baby food.

If your product is approved for a younger age, you can change the rating yourself on the ad campaign page.

If the products or services you advertise do not belong to any of the abovementioned categories, but a label has been added to the ad, please contact support using the feedback form to remove the label.

Notices and age limits in video extensions and video ads

All information required by legislation and Yandex's Ad Serving Rules must be present in video extensions and video ads.

Age ratings and notices will be added to video extensions automatically, just like to text and image ads. However, you need to add legal information in Ad Builder yourself. Only notices will be added to video ads automatically. You need to add age ratings and legal information in Ad Builder yourself.

Notices will be added to ads for: medications, medical services and equipment; breastmilk substitutes, infant formula and baby food; dietary supplements; and items that are similar in construction to weapons. For example:

  • There are contraindications. Consult a doctor.

  • Consult a specialist. For children from 11 months.

  • Not a medicinal substance.

  • Similar in construction to weapons.

Age ratings in a video ad and legal information in a video extension and video ad must be added by the advertiser in Ad Builder. See requirements for legal information for the licensed categories in the advertised subjects and in the list below:

Shared-equity construction

The advertising for shared-equity construction must contain:

  • The name of the legal entity and its organizational and business structure, for example, Developer: “House on Mars” LLC.

  • URL of the Uniform Information System for Residential Construction that hosts the project declaration (https://наш.дом.рф).

For example: Project declaration is published on https://наш.дом.рф. Developer: “House on Mars LLC”.

Remote sales and online stores

Ads for remote sales of products or online stores must contain information about the seller:

  • For legal entities: the name of the legal entity and details about its organizational and business structure, the Principal State Registration Number (OGRN), and legal address.

  • For individual entrepreneurs: the full name of the individual entrepreneur and the Primary State Registration Number of the Individual Entrepreneur (OGRNIP).

Sales

The advertising of sales must contain the dates and/or duration of specific offers.

Motivational and promotional events (limited-time offers, lotteries, competitions)

The advertising of motivational and promotional events must contain:

  • information on the duration of the event

  • where one can find information about the organizer of the event, the rules of the event, the number of prizes or the amount of winnings, the duration of the event, the location of the event and the procedure in which the prizes or winnings are received.

For example: the competition runs from 10/07/2016 until 30/07/2016. Information on the organizer, rules, dates, as well as the amount of prizes and where and how they are received can be found on the site www.example-site.com.

Financial services

The advertising of financial services must contain the name of the legal entity that provides the services and details about its organizational and business structure.

Warnings must be clearly visible to the user without any special tools or additional actions needed. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text in the frame to be read at an average reading speed (150 words a minute).

Age restrictions and notices in image ads

All information required by legislation and Yandex's Ad Serving Rules must be present on the creative for an image ad. Any required labels and restrictions must be added before the creative can be uploaded.

Age restrictions

Advertising of mass-media content that is subject to classification under Russian Federal Law No. 436-FZ“On Protecting Children from Information Harmful to Their Health and Development” must contain age ratings (0+, 6+, 12+, 16+, 18+).

Shared-equity construction

The advertising for shared-equity construction must contain:

  • The name of the legal entity and its organizational and business structure, for example, Developer: “House on Mars” LLC.

  • URL of the Uniform Information System for Residential Construction that hosts the project declaration (https://наш.дом.рф).

For example: Project declaration is published on https://наш.дом.рф. Developer: “House on Mars LLC”.

Baby food

The advertising of baby food must contain:

  • age restrictions

  • a notice about the need to consult a healthcare professional

Non-alcoholic drinks

Advertising for non-alcoholic beer or wine must contain a non-alcoholic product sign.

Example of the sign:

Medications, medical services, medical equipment

The advertising of medications, medical equipment, and medical services (including treatment methods) must contain a notice about the presence of contraindications, the need to read the instructions for use, or to consult a healthcare professional. The notice must take up at least 5% of the area of the image ad.

dietary supplements

The advertising of dietary supplements (biologically-active additives) must contain a notice that the advertised product is not medication. The notice must take up at least 10% of the area of the image ad.

Remote sales and online stores

Ads for remote sales of products or online stores must contain information about the seller:

  • For legal entities: the name of the legal entity and details about its organizational and business structure, the Principal State Registration Number (OGRN), and legal address.

  • For individual entrepreneurs: the full name of the individual entrepreneur and the Primary State Registration Number of the Individual Entrepreneur (OGRNIP).

Sales

The advertising of sales must contain the dates and/or duration of specific offers.

Motivational and promotional events (limited-time offers, lotteries, competitions)

The advertising of motivational and promotional events must contain:

  • information on the duration of the event

  • where one can find information about the organizer of the event, the rules of the event, the number of prizes or the amount of winnings, the duration of the event, the location of the event and the procedure in which the prizes or winnings are received.

For example: the competition runs from 10/07/2016 until 30/07/2016. Information on the organizer, rules, dates, as well as the amount of prizes and where and how they are received can be found on the site www.example-site.com.

Financial services

The advertising of financial services must contain the name of the legal entity that provides the services and details about its organizational and business structure.

Services on the Forex market

Ads for Forex market services must contain the name of the legal entity providing the services, its business structure, and a notice about any potential risks (for example, “Cosmic Trust, LLC. The financial instruments being offered entail risks and can lead to the loss of all invested funds”).

Sports betting

Ads for businesses that take/place bets should contain the following: “Information about the organizer of the gambling event, participation rules, the duration of the event, the number of prizes or the maximum amount of winnings, the location of the event, and how prizes are awarded on the advertised site”.

Ads served to Belarus and Kazakhstan must also include the number of the sports betting license, and the name, website or phone number of the issuing authority.

Certification

Ads for certification centers or intermediary services that accept and review documents should contain the name of the legal entity/full name of the individual entrepreneur providing the service, and the accreditation record number in the register of accredited persons (for example “ Certificate, LLC. # RA.RU.12AB34”).

If the subject of your ad is certification assistance (but you do not accept or process documents), the following notice will automatically be added to your text ads: “Consulting in selection of certified persons for evaluation (confirmation) of compliance”.

Products similar in construction to weapons

The advertising of products similar in construction to weapons must contain a notice stating that the product is not a weapon.

Warnings must be clearly visible to the user without any special tools or additional actions needed. Text font must be readable at the minimum resolution. The information must remain visible on the screen long enough for the entire text to be read at an average reading speed (150 words per minute).