Services on the securities market

Ads for stock exchanges, securities and securities management, dealer services, depositary services, stock transfer agents, and the organization of trading in securities markets can be placed in Yandex.Direct.

Your ads must correspond to the legislation of the countries where you want to serve them.

Your ads for the sale of securities must meet all the requirements of the law “On Advertising”, for example:

  • Ads must not contain forecasts of growth in the market value of the securities.

  • The ad must not contain promises of dividend payment based on securities. An exception is made for earnings which must be paid: based on the decision to issue or reissue emission securities; according to the rules of mutual funds’ assets; according to the rules of mutual funds’ investment funds; according to the rules of mutual funds’ mortgage collateral; or stated in the securities.

  • For example, image ads must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the use of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license of a professional participant in securities markets.

If you are advertising the services of several participants in securities markets, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you are advertising products and services of several categories (for example, sale of securities and banking services), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.