Folk medicine, homeopathy

Folk medicine and homeopathy can be advertised in Yandex.Direct.

Ads in this category can't use the smart banner and dynamic ad formats.

Your ads and landing page must meet all legal requirements. For example, your ads must not:

  • Contain expressions of gradititude from customers.

  • Contain references to specific cases of people recovering or their health improving.

  • Contain links to therapeutic effects regarding diseases that are resistant or difficult to treat.

  • Give the impression that the consumer does not need to consult with a doctor.

Your ads must meet the legal requirements of the countries where you want to serve them.

You must indicate in your ad or on your site the place in which services are offered – the license to practice folk medicine is only valid within the territory of the executive authority which issued it.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents

Advertising of alternative medicine must not mention medical services. If the ad materials mention medical services offered, the documents listed in the Medical services section are required.

If you advertise products and services in several categories (for example, healing and dietary supplements), you must provide documents for each of them.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.