Food additives

Advertising food additives is restricted on Yandex.Direct. This is related to legal requirements and Yandex policy.

You may advertise:

Your ads must meet the legal requirements of the countries where you want to serve them.

Yandex does not display ads related to sensitive subjects, including ads about the treatment of certain severe diseases, dieting, or pregnancy, based on either behavioral targeting or retargeting lists. This is the case even if your ad passed moderation and you set your impression criteria correctly. Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). If the advertised product or service is classified as "adults only" (including dietary supplements and vitamins for stimulating sexual activity, intimate problems, contraceptives and other categories), the ad will only be served in search results.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.