Weapons and products similar in construction to weapons

There are restrictions to the advertising of products and services related to weapons and products similar in construction to weapons in Yandex.Direct. This is connected to legal requirements and Yandex policies.

For example, you can advertise:

Ads for weapons cannot be placed in Yandex.Direct, including:

  • firearms, hunting weapons

  • gas weapons (including gas pistols, revolvers, pepper spray), flare guns

  • air guns with muzzle energy higher than 3 joules, sporting guns

  • antique or souvenir guns

  • electroshock weapons, batons, brass knuckles, etc.

Ads likewise cannot be placed for the main components of firearms (barrels, breechblocks, cylinders, triggers, etc.), bullets and ammunition for firearms or their components (bullets, cartridges). Further details can be seen in Weapons.

Your ads must meet the legal requirements of the countries where you want to serve them.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention.

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.