Advertised subjects

Some types of products and services can only be advertised if certain requirements connected to legal requirements and Yandex advertising policy are met. Products and services that are subject to mandatory certification, registration or licensing require a specific set of documents.

This set of documents may include:

  • copies of legal documents (licenses, certificates, etc.) and a letter of guarantee

  • only copies of licenses, certificates, etc.

  • only a letter of guarantee

The list of required documents, appropriate form of letters of guarantee, and other particularities are given for each category of goods and services. You can find requirements for letters of guarantee in the Rules for submitting a letter of guarantee section.


Alcohol products

Customs commodity code analysis

Charitable organizations

Ad blockers

Sports betting


Adult content

Hotel services

Sensitive subjects

Baby food

Remote sale of prohibited products

Health and beauty

Copies of original products

Lotteries and promotional activities


Medicine and pharmaceuticals

Internet tag fraud

Narcotics and psychotropic substances including their precursors


Online medical services

Notary services

Educational services

Work and education abroad


Weapons and products similar in construction to weapons

Passenger transport


Nutritional supplements

Political advertising

Cigarettes, tobacco and accessories

Detective services

Tragic content


Services for motorists

Certification services

Financial services

Chemical substances

Esotericism and magic


An accepted set of documents is considered valid for all an account's ad campaigns with the same category and domain. You will need to resend the documents if you relaunch an ad campaign with a different account or domain. Please pay attention to the documents' period of validity. You must resend the documents when they have expired.

If one or more ads from an ad group is suspended, none of the ads in that group are served until the placement requirements have been met. To begin impressions for an ad group, you can disable the suspended ad or archive it.

You can find the list of categories of products and services which cannot be advertised on this page. Please make sure that your products/services do not fall into these categories.


The full list of advertising rules and requirements can be found in the following documents: