Advertised subjects

Some types of products and services can only be advertised if certain requirements connected to legal requirements and Yandex advertising policy are met. Products and services that are subject to mandatory certification, registration or licensing require a specific set of documents.

The package of documents may include copies of legal documents (licenses, certificates, and so on). We may also additionally request a letter of guarantee from you.

A list of required documents and other advertising information will be specified in the section dedicated to the category of your products or services.


Alcohol products

Charitable organizations

Ad blockers


Adult content

Government authorities and their services

Sensitive subjects

Baby food

Remote sale of prohibited products

Health and beauty

Copies of original products


Lotteries and promotional activities


Medicine and pharmaceuticals

Fake engagement

Narcotics and psychotropic substances, including their precursors


Online medical services

Weapons and products similar in construction to weapons

Food additives

Paid subscriptions

Political advertising

Car sales

Cigarettes, tobacco and accessories

Distressing content

Services for motorists

Certification services

Financial services

Chemical substances

Esotericism and magic


An accepted set of documents is considered valid for all an account's ad campaigns with the same category and domain. You will need to resend the documents if you relaunch an ad campaign with a different account or domain. Please pay attention to the documents' period of validity. You must resend the documents when they have expired.

You can find the list of categories of products and services which cannot be advertised on this page. Please make sure that your products/services do not fall into these categories.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 495 780-65-20

Toll-free within Russia: 8 800 234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.