“Yandex.Direct, sites” report
This report contains statistics on sites where your ad is placed via Yandex.Direct. The report helps you evaluate the quality of an advertising campaign, for example, by focusing on the bounce rate.
Statistics are based on registered (valid) clicks, meaning clicks that weren't filtered out by the anti-fraud system in Yandex.Direct.
To view the report:.
Ways to use this report
This report helps you analyze the effectiveness of the sites where your ads are placed. This can be done by examining the relationship of several indicators, such as the number of visitors and the bounce rate. This analysis lets you disable inefficient content sites.
Conditions for getting the report
To display “Yandex.Direct” reports in Yandex.Metrica: in Yandex.Direct, go to the Edit campaign page. Under Yandex.Metrica tags, select the tag installed on your site. If a tag isn't linked to an ad campaign, traffic from ads are assigned in Yandex.Metrica reports to the “Third-party campaigns” source.
A yclid tag with a unique click number is automatically added to all ad links. Make sure your site correctly opens links with tags. When a user clicks on an ad, the Yandex.Metrica tag on your site tracks the tag and links the session to the specific click.
Report structure and settings
- Search. Ads are displayed in Yandex search results.
Questions and answers
For statistics to be displayed correctly, go to the Campaign parameters page in Yandex.Direct, fill in the Yandex.Metrica tags box and enable Tag links for Yandex.Metrica.
Yandex.Direct statistics show clicks that were not filtered out by the fraud protection systemfraud protection system (these are called registered clicks). Yandex.Metrica displays the number of sessions by registered click-throughs from ads (“Yandex.Direct” group reports), as well as by unregistered ones (Ad systems report). Learn more about data differences.