“Yandex.Direct, sites” report

This report contains statistics on sites where your ad is placed via Yandex.Direct. The report helps you evaluate the quality of an advertising campaign, for example, by focusing on the bounce rate.

Statistics are based on registered (valid) clicks, i.e., clicks that weren't filtered out by the anti-fraud system in Yandex.Direct.

To view the report: Reports → Standard reports → Sources → Yandex.Direct, sites.

  1. What you can do with this report
  2. Conditions for getting the report
  3. Report structure and settings
  4. Questions and answers

What you can do with this report

This report helps you analyze the effectiveness of the sites where your ads are placed. This can be done by examining the relationship of several indicators, such as the number of visitors and the bounce rate. This analysis lets you .

Conditions for getting the report

For a report to be displayed in Yandex.Metrica, perform one or both of these actions on the Campaign parameters page in Yandex.Direct:

Report structure and settings

Data in the report is grouped as follows:
  • Search. Ads are displayed in Yandex search results.
  • Networks. Ads are displayed on content sites. A group is shown in the report if the Yandex.Direct display strategy settings have displays in networks enabled. For more information about display strategies, see .
The report supports all settings available in Yandex.Metrica.

Questions and answers

How to get statistics on third-party campaigns in Yandex.Direct reports

For statistics to be displayed correctly, go to the Campaign parameters page in Yandex.Direct, fill in the Yandex.Metrica tags box and enable .

How to configure ads for correct reports in other web analytics systems
For other web analytics systems to correctly count traffic from ads in Yandex.Direct, configure them in one of the following ways:
  • Add to ad links.
  • On the Campaign parameters page in Yandex.Direct, enable .
Why Yandex.Metrica and Yandex.Direct data differ

Yandex.Direct statistics show clicks that were not filtered out by the fraud protection system (these are called registered clicks). Yandex.Metrica displays the number of sessions by registered click-throughs from ads (“Yandex.Direct” group reports), as well as by unregistered ones (Ad systems report). Learn more about data differences.