Types of strategies

Strategy type

Name

AVERAGE_CPA

"Maximize conversions", maintain the average CPA

See the description in Yandex Direct Help

AVERAGE_CPA_MULTIPLE_GOALS

"Maximize conversions" pay-per-click strategy, maintain the average CPA for multiple goals

See the description in Yandex Direct Help

AVERAGE_CPC

"Maximize clicks", limited by average CPC

See the description in the Yandex Direct Help.

AVERAGE_CRR

"Maximize conversions", maintain the specified CRR

See the description in Yandex Direct Help

CP_AVERAGE_CPV

"Pay per view", over a period

See the description in Yandex Direct Help

CP_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS

"Decrease cost for repeat impressions", over a period

See the description in Yandex Direct Help

CP_MAXIMUM_IMPRESSIONS

"Maximize impressions at minimal cost", over a period

See the description in Yandex Direct Help

HIGHEST_POSITION

"Maximize clicks with manual bids"

See the description in Yandex Direct Help

MANUAL_CPM

"Maximize clicks with manual bids" (for display campaigns)

See the description in Yandex Direct Help

MAX_PROFIT

"Maximize profit": the optimal CPA is selected and continuously updated based on the profit per conversion metric, allowing your business to maximize its actual profit

See the description in Yandex Direct Help

PAY_FOR_CONVERSION

"Maximize conversions" pay-per-conversion strategy

See the description in Yandex Direct Help

PAY_FOR_CONVERSION_CRR

"Maximize conversions" pay-per-conversion strategy optimized based on CRR

See the description in Yandex Direct Help

PAY_FOR_CONVERSION_MULTIPLE_GOALS

"Maximize conversions" pay-per-conversion strategy for each of the specified goals

See the description in Yandex Direct Help

SERVING_OFF

Displays are disabled

UNKNOWN

Reserved for strategies that are not supported in this version of the API.

WB_AVERAGE_CPV

"Pay per view", weekly

See the description in Yandex Direct Help

WB_DECREASED_PRICE_FOR_REPEATED_IMPRESSIONS

"Decrease cost for repeat impressions", weekly

See the description in Yandex Direct Help

WB_MAXIMUM_CLICKS

"Maximize clicks", limited by weekly budget

See the description in Yandex Direct Help

WB_MAXIMUM_CONVERSION_RATE

"Maximize clicks", without specifying the average CPA

See the description in Yandex Direct Help

WB_MAXIMUM_IMPRESSIONS

"Maximize impressions at minimal cost", weekly

See the description in Yandex Direct Help

WEEKLY_CLICK_PACKAGE

"Maximize clicks", limited by click package

See the description in Yandex Direct Help