Create ads

Step 1. Create a campaign and make settings

Click Add campaign and select Ads for mobile apps in the list.

In the Mobile app field, select an app from the drop-down list or add a new app. You can't change the app after you save the campaign settings.

Choose the display region.

Select a display strategy:
  • If the app has a tracking link, select a strategy.

    For the Optimize conversions strategy, choose the targeted event and specify the average CPA. If you selected app installation as your goal, the system will try to exclude users with the app already installed. Such users will be filtered better if you install AppMetrica.

    If a different tracker is installed:

    • AppsFlyer: Make sure that transmitting all installations is enabled.
    • Adjust: Make sure that the modular integration is used.

    If you know the amount you are willing to pay per app installation, select the "App installs" goal and enable "Pay per installation". The strategy will bring you conversions at the CPA specified on strategy setup. Learn more about pay per installation.

    For the Optimize clicks strategy, enter the average CPC. If you need to set other limits for the strategy, click Change.

  • If an app doesn't have a tracking link, the Optimize clicks strategy is available.

For apps that support iOS 14.5 and higher, the attribution system changes. By default, impressions on these OS versions are disabled for campaigns so that conversion tracking can work the same as before. For campaigns that use the Optimize clicks strategy, you can enable impressions on iOS 14.5 and higher. To do this, switch to campaign editing mode and enable Impressions on iOS 14.5 and higher. Learn more about changes to advertising in iOS apps.

Step 2. Set up impression criteria for the ad group

Specify a name for the ad group.

Targeting criteria are configured for all the ads in the group. Autotargeting will be enabled by default.

On search, ads can also be triggered by search queries that contain the keywords you entered in their entirety.

In networks, ads may display to users who are interested in certain mobile apps. Additionally, ads may display in ad networks based on keywords or retargeting lists.

Step 3. Create an ad

Come up with an ad title and text. Describe your product or service, including any advantages or features. Review our recommendations for writing ads. A compelling title and text will help you attract users and improve the CTR of your ads.

In the Tracking link field, a link has already been generated that includes the parameters necessary for collecting campaign statistics (such as its name, group ID, or ad ID). You can add additional parameters to the link that are related to the ad, such as UTM tags.

Add a video and an image to your ad. Well-chosen images and videos make your ads more appealing and increase conversions.

Select the text for the action button and set the age restriction.

Try it out

Ad moderation and launching a campaign

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept the Yandex terms for publishing your ad. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.