Yandex Metrica auto-generated tag
If you notice an unfamiliar tag that you didn't create in the list of Yandex Metrica tags, it might be an auto-generated tag.
- You are the owner of a Yandex Direct campaign or you have representative access to a campaign. The tag is used on Turbo pages generated in Yandex Direct.
- You are the owner of an organization in Yandex Business or you have access to one. The tag is used for tracking target events on Yandex.
- Tag for Yandex Direct Turbo pages — Turbo Pages <random set of characters>.
- Tag associated with Yandex Business — <Name of your organization> - <Address of the organization, if specified in Yandex Business>.
Its status is not displayed in the tag list. These tags can't be edited. Only viewing access is available. Rules for granting access to other users are different for each service.
Collecting statistics
An auto-generated tag is installed on Yandex services and collects only a certain set of data.
Type of data collected | Where to view statistics | Note |
---|---|---|
Data related to campaigns in Yandex Business:
|
| Auto-generated tags do not register user behavior. Therefore, they should not be used for viewing metrics associated with it: page depth, bounce rate, time on the site, and so on. |
Statistics on Turbo pages created in Yandex Direct | Standard reports | — |
Type of data collected | Where to view statistics | Note |
---|---|---|
Data related to campaigns in Yandex Business:
|
| Auto-generated tags do not register user behavior. Therefore, they should not be used for viewing metrics associated with it: page depth, bounce rate, time on the site, and so on. |
Statistics on Turbo pages created in Yandex Direct | Standard reports | — |
Questions and answers
If you delete a tag from the list, you will lose access to the statistics it collected. To restore access, you will need to contact support. This is why we do not recommend deleting a tag.
We do not recommend placing these tags on a site, since you will not have access to edit it. This means statistics will be collected incorrectly.
For these tags, the status isn't relevant. It has to do with the specifics of installing tags on Yandex services. You can ignore the tag status.
No. Tag names are generated automatically.
With this goal, Yandex Metrica tracks clicks on the phone number in the organization's card, as well as taps on the icon in the mobile version of all services that transmit data to the organization's tag.
You can't change the goals of an auto-generated tag.