Statistics on organizations from Yandex Business
- How Yandex Metrica collects data about Yandex events
- Access to statistics in Yandex Metrica
- Tracked events and goals
- Questions and answers
If you have an organization in Yandex Business, in Yandex Metrica you can track:
- Statistics on calls made by users who saw your ad in Yandex Direct. For more information, see Statistics on calls from Yandex Direct.
- How users interact with your business in Yandex services. For example, they might click “Call” or set a route to your office.
How Yandex Metrica collects data about Yandex events
Yandex services send information about user interactions with your organization to Yandex Metrica. To collect this information, Yandex Metrica uses an auto-generated tag. It is linked to your organization in Yandex Business.
Note. If it is a network organization and branches are added to Yandex Business, a single tag is created for them and statistics are collected for all branches.
To start collecting statistics:
| Service | Condition for collecting statistics |
|---|---|
| Search (search results) | Add an organization to Yandex Business. |
| Maps | |
| Yandex Navigator | |
| Yandex Uslugi |
|
| Yandex Business |
|
| Service | Condition for collecting statistics |
|---|---|
| Search (search results) | Add an organization to Yandex Business. |
| Maps | |
| Yandex Navigator | |
| Yandex Uslugi |
|
| Yandex Business |
|
Access to statistics in Yandex Metrica
The organization's owner and their representatives in Yandex Business have guest access to view statistics. Tag editing access is not available.
To grant tag access to another user, give them representative access to the organization in Yandex Business. Access to the tag in Yandex Metrica appears within a day.
You can view statistics:
- On the My tags page, select a tag like <Name of your organization> - <Address of the organization, if specified in Yandex Business>.
- Open the report . Learn more about the report.
Go to your organization profile and open the statistics. For more information, see Yandex Business Help. From your organization profile, you can also go to Yandex Metrica and view the Target events on Yandex report.
Note. Auto-generated tags do not register user behavior. Therefore, they should not be used for viewing metrics associated with it: page depth, bounce rate, time on the site, and so on.
Tracked events and goals
Services and events they transmit information about are listed below. We are continually expanding the list of services. Events are counted from the full and mobile versions of sites, as well as in mobile apps.
Some target events are also considered Yandex Metrica goals. For more information about the difference between goals and events and how to use them, see Report structure and settings.
| Event | Goal in Yandex Metrica | ID in Yandex Metrica | Description | The service where tracking is done |
|---|---|---|---|---|
| Go to site | Call to action - <organization> | cta-button | Clicks on the Go to site button in your organization's profile. | Yandex Maps |
| Place an order | Call to action - <organization> | cta-button | Clicks on the Place an order button next to your organization. | Yandex Uslugi |
| Rate | Like - <organization> | like | Clicks on Rate next to your organization's content. | Favorites, Yandex Q |
| Show phone number | Clicked call - <organization> | make-call | Clicks on the Show phone number button next to your organization. | Yandex Search, Yandex Maps, Yandex Uslugi |
| Call | Clicked call - <organization> | make-call | Taps on the phone number or the  icon in the mobile version and the app. | Yandex Search, Yandex Maps Yandex Uslugi, Yandex Navigator |
| Get directions | Get directions - <organization> | make-route | Clicks on the Get directions button next to your organization. | Yandex Maps, Yandex Navigator |
| Save collection | Save - <organization> | save | Clicks on Save next to your organization's collections. | Favorites |
| Subscribe to the organization | Subscription - <organization> | subscribe | Subscriptions to all new content from your organization. | Favorites, Yandex Q |
| Show a response from the organization | View organization - <organization> | view_org_content | — | Yandex Q |
| Book a room | — | — | Clicks on the Book a room or Book buttons in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Reserve a table | — | — | Clicks on the Reserve a table button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Order delivery | — | — | Clicks on the Order delivery button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Order food | — | — | Clicks on the Order food button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Sign up online | — | — | Clicks on the Sign up button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Order product | — | — | Clicks on the Order product button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Order service | — | — | Clicks on the Order service button in your organization's profile. | Yandex Uslugi |
| Open chat | — | — | Clicks on the Chat button. Clicking it opens Yandex Messenger. | Favorites, Yandex Services |
| Submit form | — | — | Clicks on the Submit form button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Apply for a bank product (loan, bank card, and so on) | — | — | Clicks on a button like Apply for loan in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Go to site | — | — | Clicks on the Go to site button in your organization's profile. | Yandex Search, Favorites, Yandex Q, Yandex Services |
| Subscribe to the collection | — | — | Subscriptions to new cards in specific collections from your organization. | Favorites |
| Card shows | — | — | Views of your organization's cards. | Favorites |
| Organization shows | — | — | Views of the organization profile. | Yandex Search, Yandex Maps, Favorites, Yandex Navigator |
| Get discount | — | — | Clicks on the Get discount button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View VKontakte | — | — | Clicks on the View VKontakte button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View catalog | — | — | Clicks on the View catalog button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View menu | — | — | Clicks on the View menu button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View special offer | — | — | Clicks on the View special offer button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View on Instagram | — | — | Clicks on the View on Instagram button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View on YouTube | — | — | Clicks on the View on Youtube button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Download | — | — | Clicks on the Download button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Install application | — | — | Clicks on the Install application button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Participate in promotion | — | — | Clicks on the Participate in a promotion button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Send email | — | — | Click to sending an email. | Yandex Business |
| Open WhatsApp | — | — | Click to WhatsApp. | Yandex Business |
| Open Telegram | — | — | Click to Telegram. | Yandex Business |
| Open Viber | — | — | Click to Viber. | Yandex Business |
| Event | Goal in Yandex Metrica | ID in Yandex Metrica | Description | The service where tracking is done |
|---|---|---|---|---|
| Go to site | Call to action - <organization> | cta-button | Clicks on the Go to site button in your organization's profile. | Yandex Maps |
| Place an order | Call to action - <organization> | cta-button | Clicks on the Place an order button next to your organization. | Yandex Uslugi |
| Rate | Like - <organization> | like | Clicks on Rate next to your organization's content. | Favorites, Yandex Q |
| Show phone number | Clicked call - <organization> | make-call | Clicks on the Show phone number button next to your organization. | Yandex Search, Yandex Maps, Yandex Uslugi |
| Call | Clicked call - <organization> | make-call | Taps on the phone number or the icon in the mobile version and the app. | Yandex Search, Yandex Maps Yandex Uslugi, Yandex Navigator |
| Get directions | Get directions - <organization> | make-route | Clicks on the Get directions button next to your organization. | Yandex Maps, Yandex Navigator |
| Save collection | Save - <organization> | save | Clicks on Save next to your organization's collections. | Favorites |
| Subscribe to the organization | Subscription - <organization> | subscribe | Subscriptions to all new content from your organization. | Favorites, Yandex Q |
| Show a response from the organization | View organization - <organization> | view_org_content | — | Yandex Q |
| Book a room | — | — | Clicks on the Book a room or Book buttons in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Reserve a table | — | — | Clicks on the Reserve a table button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Order delivery | — | — | Clicks on the Order delivery button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Order food | — | — | Clicks on the Order food button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Sign up online | — | — | Clicks on the Sign up button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Order product | — | — | Clicks on the Order product button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Order service | — | — | Clicks on the Order service button in your organization's profile. | Yandex Uslugi |
| Open chat | — | — | Clicks on the Chat button. Clicking it opens Yandex Messenger. | Favorites, Yandex Services |
| Submit form | — | — | Clicks on the Submit form button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Apply for a bank product (loan, bank card, and so on) | — | — | Clicks on a button like Apply for loan in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Go to site | — | — | Clicks on the Go to site button in your organization's profile. | Yandex Search, Favorites, Yandex Q, Yandex Services |
| Subscribe to the collection | — | — | Subscriptions to new cards in specific collections from your organization. | Favorites |
| Card shows | — | — | Views of your organization's cards. | Favorites |
| Organization shows | — | — | Views of the organization profile. | Yandex Search, Yandex Maps, Favorites, Yandex Navigator |
| Get discount | — | — | Clicks on the Get discount button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View VKontakte | — | — | Clicks on the View VKontakte button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View catalog | — | — | Clicks on the View catalog button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View menu | — | — | Clicks on the View menu button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View special offer | — | — | Clicks on the View special offer button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View on Instagram | — | — | Clicks on the View on Instagram button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| View on YouTube | — | — | Clicks on the View on Youtube button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Download | — | — | Clicks on the Download button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Install application | — | — | Clicks on the Install application button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Participate in promotion | — | — | Clicks on the Participate in a promotion button in your organization's profile. | Yandex Search, Yandex Maps, Yandex Navigator |
| Send email | — | — | Click to sending an email. | Yandex Business |
| Open WhatsApp | — | — | Click to WhatsApp. | Yandex Business |
| Open Telegram | — | — | Click to Telegram. | Yandex Business |
| Open Viber | — | — | Click to Viber. | Yandex Business |
Questions and answers
Can I delete an auto-generated tag from the list?
If you delete a tag from the list, you will lose access to the statistics it collected. To restore access, you will need to contact support. This is why we do not recommend deleting a tag.
Can I install an auto-generated tag on my site?
We do not recommend placing these tags on a site, since you will not have access to edit it. This means statistics will be collected incorrectly.
Why does a tag have a red status?
For these tags, the status isn't relevant. It has to do with the specifics of installing tags on Yandex services. You can ignore the tag status.
Can I change the name of a tag?
No. Tag names are generated automatically.
What is the “Clicked Call” goal in the tag settings?
With this goal, Yandex Metrica tracks clicks on the phone number in the organization's card, as well as taps on the icon in the mobile version of all services that transmit data to the organization's tag.
How do I correct goals in the tag settings?
You can't change the goals of an auto-generated tag.
