About the service

How Yandex Metrica can help

Creating and installing a tag

Configuring a tag

Account settings

Auto-generated tag

Goals and conversions

Integrations with Yandex Metrica

How Yandex Metrica works

Advanced Matching

Statistics on organizations from Yandex Business

Working with reports

Session Replay

Click maps, link maps, scroll maps, and Form Analysis

Analyzing campaigns from Yandex Direct and other platforms

End-to-end analytics

Monetization

E-commerce

Statistics by content

Tracking offline data

Transmitting user parameters and session parameters

JavaScript API

About Yandex Metrica Pro

Mobile version

About the service

How Yandex Metrica can help

Promo website or blog without ads

Information site with ads

Website that offers products or services online

Website that offers products or services offline

Creating and installing a tag

How to create and install a tag

Installing a tag on a Turbo page

Installing a tag on a site with CSP

Installing and setting up a tag on a site with AMP

Installing and configuring a tag in Facebook Instant Articles

Installing and configuring the tag for SPA sites

Installing and configuring a tag for AJAX and Flash sites

Installing multiple tags on a site

Checking the tag

How to find the tag number

Loading a tag from an alternative domain

Configuring a tag

Basic and additional tag settings

Filters and actions

Access filters for tag data

Indexing a site with the Yandex Metrica tag

Account settings

About account settings

Subscription to notifications

Auto-generated tag

Goals and conversions

What are goals? Types of goals

How to decide which goal to create

Automatic goals

About automatic goals

Goals for e-commerce

Creating and configuring goals

Session duration

Click on a phone number

Form submission

Clicks to social networks

Transitions back from payment systems

JavaScript event

Multi-step goal

Goals for integrated services

Goals on Turbo pages

Checking a goal

Revenue by goal

How to create a report for a goal

Integrations with Yandex Metrica

How Yandex Metrica works

Data collected by the tag

Using ClientID and UserID

Data security

GDPR compliance

ISO/IEC 27001 compliance

Notice about collecting statistics

Yandex Metrica opt-out add-on

Opt out of personal data collection

Masking IP addresses

Temporary files installed by Yandex Metrica

Setting up data collection

Confidentiality of personal data

Advanced Matching

Statistics on organizations from Yandex Business

Working with reports

Basics of working with reports

Setting up and viewing a report

Statistical accuracy of data

Speed and accuracy. Sampling

Notes on graphs

Generating reports on a schedule

Segmentation

What is segmentation?

Managing segments

Segmentation in reports

Segmentation examples

Traffic sources

How Yandex Metrica detects the traffic source

How Yandex Metrica works with tags

Attribution models

FAQ about traffic sources

Displaying robots in Yandex Metrica

Regular expressions

Report on a group of tags

Turbo page statistics

Standard reports

Reports overview

Sources

Sources, summary

Social networks

Recommendation systems

Yandex Direct, summary

Yandex Direct, sites

Yandex Direct, costs

Yandex Direct, experiments

Tags

About the report group

Audience

Long-term interests

Long-term interests (old version)

Demographics

Activity

About the report group

Time on website

Traffic by time of day

Loyalty

About the report group

Visit frequency

Time since first session

Time since penultimate visit

Contents

Session parameters

User parameters

Target events on Yandex

Technology

About the report group

Display resolution

Operating systems

Ad blocker presence

Monitoring

About the report group

Traffic by minute

E-commerce

About the report group

Content of orders

Popular categories and brands

Items in basket

Calls

About the report group

Call processing quality

Monetization

Adfox

About the report group

Adfox, inventory

Adfox, impressions

Adfox, ad campaign parameters

Adfox, pages with advertising events

Adfox, header bidding

Adfox, geography

Adfox, default uploads

Recommendation widget

Recommendation widget, engagement

Recommendation widget, articles

Recommendation widget, placement pages

End-to-end analytics

Sources, costs, and ROI

Content

About the report group

Reports

FAQ about reports

Session Replay

Session Replay 1.0

Requirements and restrictions

Enabling and configuring

Questions and answers

Session Replay 2.0

Why use Session Replay 2.0

Requirements and restrictions

Enabling and configuring

Conditions for recording iframe content

Error descriptions

Viewing recordings

How to analyze recordings

Click maps, link maps, scroll maps, and Form Analysis

Analyzing campaigns from Yandex Direct and other platforms

Yandex Direct

Enabling and giving access

Tracking conversions by yclid

Getting the yclid

Using goals for retargeting and audience targets in Yandex Direct

Segments as a condition for retargeting in Yandex Direct

Accounting for advertising expenses

About accounting for advertising expenses

Connecting Google Ads to upload expense data

Connecting Facebook Ads to upload spending data

Sending data in a CSV file uploaded from the advertising dashboard

Sending data in a special-format CSV file

End-to-end analytics

Monetization

Enabling monetization statistics

YAN

Enabling and giving access

Adfox

Enabling and giving access

E-commerce

About e-commerce

Enabling via CMS plugin

Enabling manually

Transmitting data about products and actions

Checking e-commerce settings

Solutions to problems

Statistics by content

How to get statistics

Checking data transmission

Schema.org

About the vocabulary

Tracking offline data

How to track offline data

Customer and order data from CRM

Transmitting data from a CRM

Creating segments

Offline conversions

What are offline conversions?

Transmitting and processing data

Calls

How to track calls in Yandex Metrica

Transmitting user parameters and session parameters

User parameters

Transmitting data

Examples of sending parameters

Session parameters

Transmitting data

Examples of sending parameters

JavaScript API

Tag initialization

Methods reference

addFileExtension

firstPartyParams

firstPartyParamsHashed (hashing)

Checking data transmission

About Yandex Metrica Pro

Integration with Yandex Cloud

How to work with data

Transmitting data on additional events

Expanded quotas

Activation and price

Organization account

Managing organization tags

Managing tag access

Managing account access

Viewing transfers and removing tags from transfers

Monitoring quota usage

Monitoring access to tags

Mobile version

About the mobile version of Yandex Metrica

Viewing statistics and working with Session Replay

Troubleshooting

Configuring goals

Configuring goals

If you don't have any goals set up, first read the section What are goals? Types of goals.

Tip. If you have goals set up but you believe they aren't working correctly, follow our special troubleshooting instructions.

Useful links

Yandex Metrica API