How to construct offers for the categories of “Женская одежда (Women's clothing)”, “Мужская одежда (Men's clothing)”, “Женская обувь (Women's shoes)”, and “Мужская обувь (Men's shoes)”

Tip. To more effectively distribute your orders across product profiles, enter your data in YML format.
  1. Required parameters
  2. Category
  3. Name
  4. Size
  5. Images
  6. Manufacturer
  7. Color
  8. Product versions in different colors and sizes
  9. Gender
  10. Age
  11. Composition
  12. Season
  13. Other important parameters
  14. Examples of offers

Required parameters

For clothing and shoes you must specify:

Without these parameters, the offer won't be published on Yandex.Market.

For other parameters required for all offers, see the sections on describing offers in the formats Excel, YML, and CSV for simplified and custom types.

Category

Product category is required for all offers.

How to specify a category:

Excel and CSV

Fill in the field category. Example:

Women's dress
YML

  1. In the categories element, which is nested in the shop element with information about the store, list the categories of your products and assign them IDs using the elements <category id="...>.>

  2. In the categoryId element, which is nested in the offer element with information about the offer, specify the category ID.

Example:

<shop>
  ...
  <categories>
    <category id="1">Женские платья</category>
    ...
  </categories>
  ...
</shop>
<offers>
  <offer>
    ...
    <categoryId>1</categoryId>
    ...
  </offer>
  ...
</offers>

Products for men and women over 16 years of age are published in the “Женская одежда (Women's clothing)”, “Мужская одежда (Men's clothing)”, “Женская обувь (Women's shoes)”, and “Мужская обувь (Men's shoes)” categories. Clothing and shoes for young boys and girls should be published in the category “Детская одежда и обувь (Children's clothing and shoes)”. Recommendations for constructing offers in this category are described in a separate section.

Sportswear and clothing brands that market themselves as sportswear are published in the “Женская спортивная одежда (Women's sportswear)” and “Мужская спортивная одежда (Men's sportswear)” categories.

Clothing and footwear categories include only non-erotic items (for example, traditional underwear: bras, briefs, swimwear, bodysuits, foundation garments, corsets, and so on). Erotic clothing, underwear, and shoes are published in a separate category, which the recommendations in this section do not apply to.

Name

A product name must be entered for all offers.

How to enter a product name:

Excel, CSV (simplified type)

Fill in the field name. The product name must contain the product type, manufacturer, and product model name. Example:

Кроссовки adidas Superstar
YML (simplified type)

In the offer element, fill in the nested name element. This element must contain the product type, manufacturer, and product model name. Example:

<name>Кроссовки adidas Superstar</name>
YML and CSV (custom type)

Fill in the elements that are nested in the offer element (YML), or the following fields (CSV):

  • typePrefix — Product type
  • model — Product model name

Example for YML:

<typePrefix>Кроссовки</typePrefix>
<model>Superstar</model>
Example of an incorrect product name
<name>Обувь для активного отдыха мужская</name>

Instead of the product type (for example, “sneakers”), manufacturer, and product model name, the header contains general information (men's shoes) and data that should be entered in the param element. The system won't be able to correlate this offer with a product profile, and the offer won't be displayed in the correct category.

Size

Size and a sizing system must be included for all products to which size is applicable (for example, for clothing and footwear). For products without different sizes (for example, sunglasses or scarves), you don't need to include size or a sizing system.

How to indicate size and sizing system:

Excel and CSV

In the field param add a fragment in the following format: Размер|{size}|{sizing_system}, (or {parameter_name}|{parameter_value}|{sizing_system}, for sizes consisting of several parameters). Example:

Размер|40|RU
Обхват талии|33|INCH
YML

In the offer element, fill in the nested <param name="Размер"> element (or <param name="{parameter_name}"> for sizes consisting of several parameters). Use the unit attribute of this element to specify the sizing system. Example:

<param name="Размер " unit="RU">40</param>
<param name="Обхват талии" unit="INCH">33</param>
  1. How to indicate a sizing system
  2. Size table
  3. Universal size and multiple sizes
  4. Sizes consisting of several parameters
  5. Common errors
  6. Examples of correct size indication

How to indicate a sizing system

The sizing system is indicated using a code or word that corresponds to the measurement type. The following sizing systems can be indicated:

By country

  • RU — Russia (recommended)

  • AU — Australia

  • DE — Germany

  • EU — Europe

  • FR — France

  • Japan — Japan

  • INT — International sizes (For clothing: XS, S, M, L, XL, XXL, 2XL, etc. For bras: AA, A, B, C, etc.).

  • IT — Italy

  • UK — United Kingdom

  • US — United States of America

By measurement type:

  • INCH— Inches

  • Height — Height in centimeters

  • Round — Circumfurence in centimeters

Size table

The tables contain the values of the <param name="Размер"> parameter, unless otherwise specified.

Women
Clothes
Chest circumference, cm 76 80 84 88 92 96 100 104 108 112 116 120 124 128 132 136 140 144 148 152 156 160 164 168 172 176 180
Waist circumference, cm 60 62 65 68 72 76 82 86 90 94 98 104 108 112 116 120 124 128 134 140 144 150 156 162 168 174 180
Hip circumference, cm 84 88 92 96 100 104 108 112 116 120 124 128 132 136 140 144 148 152 156 160 164 168 174 178 186 196 206
RU 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90
EU 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82
US 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32
INT 2XS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL 10XL
Chest circumference, cm 76 80 84 88 92 96 100 104 108 112 116 120 124 128 132 136 140 144 148 152 156 160 164 168 172 176 180
Waist circumference, cm 60 62 65 68 72 76 82 86 90 94 98 104 108 112 116 120 124 128 134 140 144 150 156 162 168 174 180
Hip circumference, cm 84 88 92 96 100 104 108 112 116 120 124 128 132 136 140 144 148 152 156 160 164 168 174 178 186 196 206
RU 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90
EU 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82
US 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32
INT 2XS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL 10XL
Jeans

Waist circumference (<param name="Обхват талии">):

Waist circumference, cm 58 60 63 66 68 71 73 76 79 81 84 86 89 91 94 96 99 101
INCH 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
Waist circumference, cm 58 60 63 66 68 71 73 76 79 81 84 86 89 91 94 96 99 101
INCH 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40

Inseam (<param name=" Длина шагового шва">):

Inseam, cm 68 71 76 81 86 91 97 102
Height, cm 150 160 168 176 182 188 194 200
INT, INCH 27 28 30 32 34 36 38 40
RU 150 160 168 176 182 188 194 200
Inseam, cm 68 71 76 81 86 91 97 102
Height, cm 150 160 168 176 182 188 194 200
INT, INCH 27 28 30 32 34 36 38 40
RU 150 160 168 176 182 188 194 200
Bras, swimwear, foundation garments, corsets, bodysuits, underwear sets

Cup depth (<param name=" Глубина чашки">):

Cup depth, cm 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
RU AA AA A A B B C C D D E E F F G G H H I I J J K K L L M M
EU, FR, DE, INT, IT AA AA A A B B C C D D E E F F G G H H J J K K K
UK, AU AA AA A A B B C C D D DD DD E E F, G or GG F, G or GG F, G or GG H, HH or J H, HH or J H, HH or J JJ or K JJ or K JJ or K
US AA AA A A B B C C D D E E F or DDD F or DDD G G G
Cup depth, cm 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
RU AA AA A A B B C C D D E E F F G G H H I I J J K K L L M M
EU, FR, DE, INT, IT AA AA A A B B C C D D E E F F G G H H J J K K K
UK, AU AA AA A A B B C C D D DD DD E E F, G or GG F, G or GG F, G or GG H, HH or J H, HH or J H, HH or J JJ or K JJ or K JJ or K
US AA AA A A B B C C D D E E F or DDD F or DDD G G G

Under bust circumference (<param name=" Обхват под грудью">):

Under bust circumference, cm 60 65 70 75 80 85 90 95 100 105 110 115
INT, RU, EU 60 65 70 75 80 85 90 95 100 105 110 115
FR, ES 75 80 85 90 95 100 105 110 115 120 125 130
AU 8 10 12 14 16 18 20 22 24 26 28
IT 1 2 3 4 5 6 7 8 9 10 11
UK, US, AU 30 32 34 36 38 40 42 44 46 48 50
Under bust circumference, cm 60 65 70 75 80 85 90 95 100 105 110 115
INT, RU, EU 60 65 70 75 80 85 90 95 100 105 110 115
FR, ES 75 80 85 90 95 100 105 110 115 120 125 130
AU 8 10 12 14 16 18 20 22 24 26 28
IT 1 2 3 4 5 6 7 8 9 10 11
UK, US, AU 30 32 34 36 38 40 42 44 46 48 50
Tights and stockings
RU 1 2 3 4 5 6 7
38–40 40-42 44-46 46-48 48-50 50-52 52-54
INT XS S M L XL 2XL 3XL
RU 1 2 3 4 5 6 7
38–40 40-42 44-46 46-48 48-50 50-52 52-54
INT XS S M L XL 2XL 3XL
Shoes, socks
Foot length, cm 21.5 22 22.5 22.7 23 23.3 23.5 24 24.5 24.7 25 25.3 25.5 26 26.5 26.7 27 27.3 27.5 27.7 28.5 28.7 29
RU, INT 34 34.5 35 35.5 36 36.5 37 37.5 38 38.5 39 39.5 40 40.5 41 41.5 42 42.5 43 43.5 44 44.5 45
EU 35 35.5 36 36.5 37 37.5 38 38.5 39 39.5 40 40.5 41 41.5 42 42.5 43 43.5 44
Foot length, cm 21.5 22 22.5 22.7 23 23.3 23.5 24 24.5 24.7 25 25.3 25.5 26 26.5 26.7 27 27.3 27.5 27.7 28.5 28.7 29
RU, INT 34 34.5 35 35.5 36 36.5 37 37.5 38 38.5 39 39.5 40 40.5 41 41.5 42 42.5 43 43.5 44 44.5 45
EU 35 35.5 36 36.5 37 37.5 38 38.5 39 39.5 40 40.5 41 41.5 42 42.5 43 43.5 44
Hats
Head circumference, cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
RU, EU 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
INT 2XS XS S M L XL 2XL 3XL
Head circumference, cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
RU, EU 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
INT 2XS XS S M L XL 2XL 3XL
Gloves and mittens
Hand circumference, cm 15.2 16 17 18.5 20 21.5 23 24.5 26 27.5 29 30.5
RU, EU 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11
US, UK 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5
INT 2XS XS S M L XL 2XL 3XL 4XL 5XL 6XL
Hand circumference, cm 15.2 16 17 18.5 20 21.5 23 24.5 26 27.5 29 30.5
RU, EU 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11
US, UK 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5
INT 2XS XS S M L XL 2XL 3XL 4XL 5XL 6XL
Men
Clothes
Chest circumference, cm 76 80 84 88 92 96 100 104 108 112 116 120 124 128 132 136 140 142 146 152 156 160 164 168 172 176 180
Waist circumference, cm 62 66 70 74 78 82 86 90 94 98 102 106 110 114 118 122 126 130 134 138 142 146 150 154 158 162 166
RU 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90
EU 38 40 42 44 46 48 50 52 54 56 58 60 62 64
US 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62
INT 3XS XS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL 10XL 11XL
Chest circumference, cm 76 80 84 88 92 96 100 104 108 112 116 120 124 128 132 136 140 142 146 152 156 160 164 168 172 176 180
Waist circumference, cm 62 66 70 74 78 82 86 90 94 98 102 106 110 114 118 122 126 130 134 138 142 146 150 154 158 162 166
RU 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90
EU 38 40 42 44 46 48 50 52 54 56 58 60 62 64
US 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62
INT 3XS XS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL 10XL 11XL
Jeans, trousers

Waist circumference (<param name="Обхват талии">):

Waist circumference, cm 72 73 75 79 81 84 87 89 92 96 102 106 110 114 118 122 126 130 134 138 142 146 150
INCH 28 29 30 31 32 33 34 35 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64
Waist circumference, cm 72 73 75 79 81 84 87 89 92 96 102 106 110 114 118 122 126 130 134 138 142 146 150
INCH 28 29 30 31 32 33 34 35 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64

Inseam (<param name=" Длина шагового шва"):

Inseam, cm 71 76 81 86 91 96 102
Height, cm 160 168 176 182 190 198 206
INT, INCH 28 30 32 34 36 38 40
RU 160 168 176 182 190 198 206
Inseam, cm 71 76 81 86 91 96 102
Height, cm 160 168 176 182 190 198 206
INT, INCH 28 30 32 34 36 38 40
RU 160 168 176 182 190 198 206
Shoes, socks
Foot length, cm 24.5 24.7 25 25.3 25.5 26 26.3 26.7 27 27.3 27.7 28 28.3 28.7 29 29.3 29.7 30 30.5 30.7 31 31.5 32.5 33 33.5
RU, INT 38 38.5 39 39.5 40 40.5 41 41.5 42 42.5 43 43.5 44 44.5 45 45.5 46 46.5 47 47.5 48 49 50 51 52
EU 39 39.5 40 40.5 41 41.5 42 42.5 43 43.5 44 44.5 45 45.5 46 46.5 47 47.5 48
Foot length, cm 24.5 24.7 25 25.3 25.5 26 26.3 26.7 27 27.3 27.7 28 28.3 28.7 29 29.3 29.7 30 30.5 30.7 31 31.5 32.5 33 33.5
RU, INT 38 38.5 39 39.5 40 40.5 41 41.5 42 42.5 43 43.5 44 44.5 45 45.5 46 46.5 47 47.5 48 49 50 51 52
EU 39 39.5 40 40.5 41 41.5 42 42.5 43 43.5 44 44.5 45 45.5 46 46.5 47 47.5 48
Hats
Head circumference, cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
RU, EU 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
INT 2XS XS S M L XL 2XL 3XL
Head circumference, cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
RU, EU 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
INT 2XS XS S M L XL 2XL 3XL
Gloves
Hand circumference, cm 16 17 18.5 20 21.5 23 24.5 26 27.5 29 30.5
RU, EU 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11
US, UK 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5
INT 2XS XS S M L XL 2XL 3XL 4XL
Hand circumference, cm 16 17 18.5 20 21.5 23 24.5 26 27.5 29 30.5
RU, EU 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11
US, UK 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5
INT 2XS XS S M L XL 2XL 3XL 4XL

If you want to specify the size used by a specific manufacturer, then specify BRAND as the sizing system (for example, <param name=" Размер" unit="BRAND">26</param>). You also need to send the size tables for the sizing system to the support service. In this case, the sizes will be converted using the sizing system from the manufacturer that you specified in the product offer description.

If you use a nonstandard sizing system, you should also send a description and size chart to the support service. We will add it to our sizing systems to allow correctly detecting the sizes of your products.

Universal size and multiple sizes

If a product is “universally sized” (it fits a variety of types of shapes), then indicate UNI as the size value (from “unisize”).

Excel and CSV
Размер|UNI|RU
YML
<param name="Размер" unit="RU">UNI</param>

If a product has a list of sizes (for example, <param name=" Размер" unit="RU">40, 42, 44, 46</param>), only the first value from the list will be used.

Sizes consisting of several parameters

Если для предложения необходимо задать несколько размеров разных измерений, их можно выгрузить в виде нескольких элементов, указывая в атрибуте name, какой размер задается. Например, при описании мужских рубашек могут потребоваться три параметра размеров (размер рубашки, обхват шеи и обхват груди), а для комплектов женского белья — четыре параметра (размер чашки, обхват груди, обхват под грудью и размер трусов).

Categories containing multiple sizing parameters, with the names of sizing systems:

Women
Платья (dresses)

Размер (size)

Обхват груди (chest circumference)

Обхват талии (waist circumference)

Обхват бедер (hip circumference)
Брюки (trousers)

Размер (size)

Рост (height)

Обхват талии (waist circumference)
Джинсы (jeans)

Размер (size)

Рост (height)

Обхват талии (waist circumference)

Длина шагового шва (inseam)
Костюмы (suits)

Рост (height)

Обхват груди (chest circumference)

Обхват талии (waist circumference)

Обхват бедер (hip circumference)
Бюстгальтеры (bras), грации, корсеты, боди (foundation garments, corsets, bodysuits)

Обхват груди (chest circumference)

Обхват под грудью (under bust circumference)

Размер чашки (cup size)
Колготки и чулки (tights and stockings)

Размер (size)

Рост (height)
Купальники (swimwear), комплекты нижнего белья (underwear sets)

Обхват груди (chest circumference)

Обхват под грудью (under bust circumference)

Размер чашки (cup size)

Размер трусов (underwear size)
Перчатки и варежки (gloves and mittens)

Размер (size)

Обхват ладони (hand circumference)
Обувь (shoes)

Размер (size)

Высота каблука (heel height)
Men
Джинсы (jeans)

Размер (size)

Рост (height)

Обхват талии (waist circumference)

Длина шагового шва (inseam)
Брюки (trousers)

Размер (size)

Рост (height)

Обхват талии (waist circumference)
Рубашки (button-up shirts)

Размер (size)

Обхват груди (chest circumference)

Обхват шеи (neck circumference)
Свитеры и кардиганы (sweaters and cardigans)

Размер (size)

Обхват груди (chest circumference)
Костюмы (suits)

Рост (height)

Обхват груди (chest circumference)

Обхват талии (waist circumference)
Перчатки и варежки (gloves and mittens)

Размер (size)

Обхват ладони (hand circumference)
Women
Платья (dresses)

Размер (size)

Обхват груди (chest circumference)

Обхват талии (waist circumference)

Обхват бедер (hip circumference)
Брюки (trousers)

Размер (size)

Рост (height)

Обхват талии (waist circumference)
Джинсы (jeans)

Размер (size)

Рост (height)

Обхват талии (waist circumference)

Длина шагового шва (inseam)
Костюмы (suits)

Рост (height)

Обхват груди (chest circumference)

Обхват талии (waist circumference)

Обхват бедер (hip circumference)
Бюстгальтеры (bras), грации, корсеты, боди (foundation garments, corsets, bodysuits)

Обхват груди (chest circumference)

Обхват под грудью (under bust circumference)

Размер чашки (cup size)
Колготки и чулки (tights and stockings)

Размер (size)

Рост (height)
Купальники (swimwear), комплекты нижнего белья (underwear sets)

Обхват груди (chest circumference)

Обхват под грудью (under bust circumference)

Размер чашки (cup size)

Размер трусов (underwear size)
Перчатки и варежки (gloves and mittens)

Размер (size)

Обхват ладони (hand circumference)
Обувь (shoes)

Размер (size)

Высота каблука (heel height)
Men
Джинсы (jeans)

Размер (size)

Рост (height)

Обхват талии (waist circumference)

Длина шагового шва (inseam)
Брюки (trousers)

Размер (size)

Рост (height)

Обхват талии (waist circumference)
Рубашки (button-up shirts)

Размер (size)

Обхват груди (chest circumference)

Обхват шеи (neck circumference)
Свитеры и кардиганы (sweaters and cardigans)

Размер (size)

Обхват груди (chest circumference)
Костюмы (suits)

Рост (height)

Обхват груди (chest circumference)

Обхват талии (waist circumference)
Перчатки и варежки (gloves and mittens)

Размер (size)

Обхват ладони (hand circumference)

For products from these categories, you can specify one or more of the listed size parameters. Each parameter is specified separately. For example, the size of men's jeans is specified as follows:

Excel and CSV
Размер|31|INCH,Рост|32|INCH,
YML
<param name=" Размер" unit="INCH">31</param>
<param name=" Рост" unit="INCH">32</param>

Exceptions, for which some size parameters may be specified together:

  • For women's underwear (bras, swimwear, foundation garments, corsets, bodysuits, and underwear sets), you can specify the size in the following form: 75B, where 75 is the under bust circumference in centimeters, and B is the cup size.

  • For women's and men's jeans, you can specify the size in the following form: 34/32, where 34 is the waist circumference in inches and 32 is the inseam in inches.

Common errors

The following are the most common mistakes that stores make when indicating size, and result in offers not ending up in product profiles:

  • The store doesn't specify the size or sizing system.

  • The store doesn't include the size in the description or offer name.

  • The store enters the size or sizing system incorrectly. Example:

    <param name="Российский размер">40–42 height 170–176</param>

  • The store specifies the incorrect product category, which doesn't have the size that is needed. For example, a store might indicate that a product belongs to the “Платья (Dresses)” category (without indicating age) and that its size is 46 in the Russian sizing system. The product may end up in the “Детские платья (Children's dresses)” category, which doesn't have a size 46.

  • The store enters extra, unnecessary information. For example, all the sizes are separated by a comma or the size is entered as:

    <param name=" Размер" unit="INT">S, M, L</param>
    <param name="Размер" unit="RU">40-42 рост 170-176</param>

Examples of correct size indication

All examples in this section are in YML format.

Product model with one size
<param name="Размер" unit="RU">46</param>

or

<param name="Размер" unit="BRAND">46</param>
Women's underwear set
<param name="Чашка" unit="RU">B</param>
<param name="Обхват под грудью" unit="RU">75</param>
<param name="Размер трусов" unit="RU">44</param>
Jeans
<param name="Обхват талии" unit="INCH">27</param>
<param name="Длина шагового шва" unit="INCH">32</param>

or

<param name="Размер" unit="INCH">27/32</param>
Tights
<param name="Размер" unit="INT">2</param>

Images

You must enter at least one product image for clothing and shoes.

You can enter up to 10 images for each offer, in which case the first image will be considered the default image and will be displayed in Yandex.Market search results. The other images will be published only in the product profile.

How to enter images:

Excel and CSV

Fill in the field picture. In order to pass multiple images, enter links to them separated by commas. Example:

http://best.seller.ru/img/picture1.jpg,http://best.seller.ru/img/picture2.jpg,http://best.seller.ru/img/picture3.jpg
YML

In the offer element, fill in the nested picture elements. Example:

<picture>http://best.seller.ru/img/picture1.jpg</picture>
<picture>http://best.seller.ru/img/picture2.jpg</picture>
<picture>http://best.seller.ru/img/picture3.jpg</picture>

When uploading images, we recommend following these guidelines:

  • The image may not include any information about the price of the model, discounts, the brand or store name, the phone number of the store, or any other distracting text.

  • The product should be shown in the same color as is specified in the offer description (for example, for a red dress, passing an image of the same model, but in green, is not recommended).

  • For clothing, the image may be a photograph of the product on a mannequin or model (in the latter case, be careful not to cut part of the model out of the photograph — head, ears, hands, feet, and so on).

  • The first image should show the product in full, not just a part of the product (such as a collar or pocket). Photographs depicting individual parts of a product are better placed among the later images (for example, a close-up image of a material or embroidered design).

  • The product must be shown on a light background. Images on transparent backgrounds are not supported.

  • The image size must be at least 250 pixels on each side and no more than 800 pixels on the largest side.

Manufacturer

Indicate the manufacturer or brand name so that Yandex.Market can correlate the offer with a product profile. If the manufacturer is not specified, your offer will only be available in search results.

How to indicate the manufacturer:

Excel, CSV (simplified type)

  • Fill in the field name. The product name must contain the product type, manufacturer, and product model name. Example:

    Кроссовки adidas Superstar

  • Fill in the field vendor. Example:

    Adidas
YML (simplified type)

In the offer element, fill in the following nested elements:

  • name: must contain the product type, manufacturer, and product model name. Example:

    <name>Кроссовки adidas Superstar</name>

  • vendor. Example:

    <vendor>adidas</vendor>
YML and CSV (custom type)

Fill in the vendorelement, which is nested in the offer element (YML), or fill in the field vendor (CSV). Example:

<vendor>Adidas</vendor>

Color

Specify the product color so that the offer is included in results filtered by color on the category page.

How to specify color:

Excel and CSV

In the field param, add a fragment in the following format: Цвет|{color_name};. Example:

Цвет|красный;
YML

In the offer element, fill in the nested <param name="Цвет"> element. Example:

<param name="Цвет">красный</param>

The following color names may be used:

Colors

  • бежевый (beige)

  • белый (white)

  • бесцветный (colorless)

  • голубой (light blue)

  • желтый (yellow)

  • зеленый (green)

  • золотистый (golden)

  • коричневый (brown)

  • красный (red)

  • оранжевый (orange)

  • розовый (pink)

  • серебристый (silver)

  • серый (gray)

  • синий (dark blue)

  • фиолетовый (purple)

  • черный (black)

Unusual color names (for example, algae green) are not accepted.

For a multi-colored product, specify the predominant color. If you specify multiple colors, the product won't be included in results filtered by color.

For a product with a pattern, you should specify the predominant color, then specify the type of pattern in the additional element <param name=" Узор">. For example, if a dress is red with white stripes, you should enter:

<param name="Цвет">красный</param>
<param name="Узор">полоска</param>

Product versions in different colors and sizes

If you have several offers that are versions of one product in different colors and/or sizes, then in the YML file you need to create a description for each version in a separate <offer> element, each corresponding to a single size and color.

To be sure that each version is included in the correct product profile, use the group_id attribute in the offer description. The attribute value must be an integer with no more than 9 digits. The same value must be entered in the group_id attribute for all offers corresponding to a single product. Moreover, that value must not be used for any offers that do not correspond to that same product. For example, if a dress that you sell is available in three different colors and each color is available in four sizes, then you should create descriptions for 12 offers, and in each of them indicate the same group_id.

For each version of a given model, you should enter the URL of the page on the store's site corresponding to that specific version, and should also provide images displaying the correct color.

Attention. If you pass your price list in YML format, follow the requirements for YML files when generating links. Replace the symbol & with the equivalent character code — &.

Gender

Specify the gender for which the product is intended to ensure that the offer is included in the correct category and in the correct product profile.

How to indicate gender:

Excel and CSV

In the field param, add a fragment in the following format: Пол|{gender};. Example:

Пол|женский;
YML

In the offer element, fill in the nested element <param name="Пол">. Example:

<param name="Пол">женский</param>

The following values are allowed for gender:

  • женщина, женщины, для женщин (women)
  • мужчина, мужчины, для мужчин (men)
  • унисекс, для мужчин и женщин (unisex)

Products for which gender is specified as either унисекс or для мужчин и женщин (unisex) are published in the categories “Мужская одежда (Men's clothing)” and “Мужская обувь (Men's shoes)”.

Age

Indicate that the product is intended for adults to ensure that the offer is included in the correct category and in the correct product profile.

How to indicate age:

Excel and CSV

In the field param add the following fragment:

Возраст|взрослый;
YML

In the offer element, add the nested element:

<param name="Возраст">взрослый</param>

Only the value взрослый (adult) may be entered.

Women's and men's clothing and shoes only include products intended for customers over 16 years of age. Products for young girls and boys should be published in the “Детская одежда и обувь (Children's clothing and shoes)” category. Recommendations for constructing offers in this category are described in a separate section.

Composition

Enter information about the composition of the product (the materials contained in the product and their relative percentages), so that the offer is included in results filtered by composition on the category page.

How to indicate the composition:

Excel and CSV

In the field param, add a fragment in the following format: Состав|{composition_information}; or Материал|{composition_information};. Example:

Состав|хлопок 60%, шерсть 40%;

or

Материал|хлопок 60%, шерсть 40%;
YML

In the offer element, fill in the nested element <param name="Состав"> or <param name="Материал">. Example:

<param name="Состав">хлопок 60%, шерсть 40%</param>

or

<param name="Материал">хлопок 60%, шерсть 40%</param>

There are also recommendations for specifying the composition of outerwear and of shoes.

Season

Specify the season (the seasons for which the product is intended) so that the offer is included in results filtered by season on the category page.

How to indicate season:

Excel and CSV

In the field param, add a fragment in the following format: Сезон|{season_name};. Example:

Сезон|осень;
YML

In the offer element, fill in the nested element <param name="Сезон">. Example:

<param name="Сезон">осень</param>

You can specify any season: зима (winter), весна (spring), лето (summer), осень (autumn). If the product is intended for multiple seasons or for year-round use, specify each season in a separate element:

<param name="Сезон">весна</param>
<param name="Сезон">осень</param>

Using values such as “demi-season” or “off-season” is not recommended. This information won't be included in the product profile.

Other important parameters

Additional information about an offer (for example, skirt length) can be specified in the field param (Excel, CSV) or in the param element (YML). The value of the name attribute must be the name of the additional parameter (for example, “Длина рукава” — sleeve length), and the contents of the element must be the value of this parameter.

<param name="Длина рукава">короткий</param>

For some categories, special product parameters should be indicated.

  1. Dresses
  2. Sportswear and athletic shoes
  3. Outerwear
  4. Footwear

Dresses

For products in the “Женские платья (Women's dresses)” category, you can specify the style of the dress (the scenarios for which it is intended).

How to indicate the style of a dress:

Excel and CSV

In the field param add a fragment in the following format: Стиль|{style_of_dress};. Example:

Стиль|вечернее;
YML

In the offer element, fill in the nested element <param name="Стиль">. Example:

<param name="Стиль">вечернее</param>

Sportswear and athletic shoes

For products in the categories “Женская спортивная одежда (Women's sportswear)”, “Мужская спортивная одежда (Men's sportswear)”, “Женская спортивная обувь (Women's athletic shoes)”, and “Мужская спортивная обувь (Men's athletic shoes)”, you can indicate a specific sport.

How to indicate a sport:

Excel and CSV

In the field param, add a fragment in the following format: Вид спорта|{sport};. Example:

Вид спорта|баскетбол;
YML

In the offer element, fill in the nested element <param name="Вид спорта">. Example:

<param name="Вид спорта">баскетбол</param>

Outerwear

For products in the categories “Женская верхняя одежда (Women's outerwear)” and “Мужская верхняя одежда (Men's outerwear)”, you should indicate the following specifications:

  • Insulation type.
  • Fur type (for products in the category “Женские шубы (Women's fur coats)”).
  • Fastener type.
  • Water repellence.
  • Removable parts (for example, hoods and linings).
  • Fur trim and similar features.

How to indicate specifications:

Excel and CSV

In the field param, add fragments in the following format: {specification_name}|{specification_value};. Example:

Утеплитель|тинсулейт;Материал подкладки|полиэстер;Капюшон|есть;Застежка|молния;

Example for a women's fur coat:

Мех|норка;
YML

In the offer element, fill in the nested elements <param name="{название характеристики}">. Example:

<param name="Утеплитель">тинсулейт</param>
<param name="Материал подкладки">полиэстер</param>
<param name="Капюшон">есть</param>
<param name="Застежка">молния</param>

Example for a women's fur coat:

<param name="Мех">норка</param>

Footwear

For products in the “Обувь (Footwear)” category, you shouldn't specify a composition for the entire product. Instead, you should specify the materials of its component parts (upper, lining, insole, and sole). You should also indicate specifications (for example, a membrane or removable insole).

How to indicate specifications:

Excel and CSV

In the field param, add fragments in the following format: {specification_name}|{specification_value};. Example:

Материал верха|натуральная кожа;Материал подошвы|полиуретан;Материал подкладки|текстиль;Съемная стелька|нет;
YML

In the offer element, fill in the nested elements <param name="{название характеристики}">. Example:

<param name="Материал верха">натуральная кожа</param>
<param name="Материал подошвы">полиуретан</param>
<param name="Материал подкладки">текстиль</param>
<param name="Съемная стелька">нет</param>

Examples of offers

All examples in this section are in YML format.

Clothes

Women's jacket in two sizes
<offers>
  <offer id="12341" type="vendor.model" available="true" bid="80" group_id="12345">
    <url>http://best.clothes.ru/product_page.asp?pid=12344</url>
    <price>7000</price>
    <currencyId>RUR</currencyId>
    <categoryId>6</categoryId>
    <picture>http://best.seller.ru/img/picture1.jpg</picture>
    <picture>http://best.seller.ru/img/picture2.jpg</picture>
    <picture>http://best.seller.ru/img/picture3.jpg</picture>
    <picture>http://best.seller.ru/img/picture4.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <delivery-options>
      <option cost="200" days="1"/>
    </delivery-options>
    <vendor>Calvin Klein</vendor>
    <typePrefix>куртка</typePrefix>
    <model>Aberash</model>
    <description>Женская куртка прилегающего силуэта...</description>
    <country_of_origin>Италия</country_of_origin>
    <barcode>0123456789012</barcode>
    <param name="Размер" unit="RU">44</param>
    <param name="Цвет">коричневый</param>
    <param name="Пол">Женский</param>
    <param name="Возраст">Взрослый</param>
    <param name="Материал">Полиэстер 100%</param>
    <param name="Капюшон">Есть</param>
    <param name="Длина куртки">До колена</param> 
    <param name="Утеплитель">натуральный пух</param> 
  </offer>
  <offer id="12342" type="vendor.model" available="true" bid="80" group_id="12345">
    <url>http://best.clothes.ru/product_page.asp?pid=12344</url>
    <price>7000</price>
    <currencyId>RUR</currencyId>
    <categoryId>6</categoryId>
    <picture>http://best.seller.ru/img/picture1.jpg</picture>
    <picture>http://best.seller.ru/img/picture2.jpg</picture>
    <picture>http://best.seller.ru/img/picture3.jpg</picture>
    <picture>http://best.seller.ru/img/picture4.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <delivery-options>
      <option cost="200" days="1"/>
    </delivery-options>
    <vendor>Calvin Klein</vendor>
    <typePrefix>куртка</typePrefix>
    <model>Aberash</model>
    <description>Женская куртка прилегающего силуэта...</description>
    <country_of_origin>Италия</country_of_origin>
    <barcode>0123456789012</barcode>
    <param name="Размер" unit="RU">46</param>
    <param name="Цвет">Темно-коричневый</param>
    <param name="Пол">Женский</param>
    <param name="Возраст">Взрослый</param>
    <param name="Материал">Полиэстер 100%</param>
    <param name="Капюшон">Есть</param>
    <param name="Длина куртки">До колена</param>
    <param name="Утеплитель">Натуральный пух</param>
  </offer>
<offers>
Women's underwear sets and swimwear, in two sizes
<offers>
  <offer id="321" type="vendor.model" available="true" bid="80" group_id="22">
    <url>http://best.clothes.ru/product_page.asp?pid=12344</url>
    <price>5400</price>
    <currencyId>RUR</currencyId>
    <categoryId>11</categoryId>
    <picture>http://best.seller.ru/img/picture1.jpg</picture>
    <picture>http://best.seller.ru/img/picture2.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <delivery-options>
      <option cost="200" days="1"/>
    </delivery-options>
    <vendor>Thriumph</vendor>
    <typePrefix>комлект нижнего белья</typePrefix>
    <model>Cotton Basics Modern</model>
    <description>Яркий полупрозрачный комплект, состоящий из бюстгальтера и трусиков...</description>
    <country_of_origin>Китай</country_of_origin>
    <barcode>0123456789012</barcode>
    <param name="Чашка" unit="RU">B</param>
    <param name="Обхват груди" unit="см">95</param>
    <param name="Размер трусов" unit="INT">M</param>
    <param name="Цвет">Красный</param>
    <param name="Пол">Женский</param>
    <param name="Возраст">Взрослый</param>
    <param name="Материал">100% нейлон</param>
  </offer>
  <offer id="322" type="vendor.model" available="true" bid="80" group_id="22">
    <url>http://best.clothes.ru/product_page.asp?pid=12344</url>
    <price>5400</price>
    <currencyId>RUR</currencyId>
    <categoryId>6</categoryId>
    <picture>http://best.seller.ru/img/picture3.jpg</picture>
    <picture>http://best.seller.ru/img/picture4.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <delivery-options>
      <option cost="200" days="1"/>
    </delivery-options>
    <vendor>Thriumph</vendor>
    <typePrefix>комлект нижнего белья</typePrefix>
    <model>Cotton Basics Modern</model>
    <description>Яркий полупрозрачный комплект, состоящий из бюстгальтера и трусиков...</description>
    <country_of_origin>Китай</country_of_origin>
    <barcode>0123456789012</barcode>
    <param name="Чашка" unit="RU">А</param>
    <param name="Обхват груди" unit="см">75</param>
    <param name="Размер трусов" unit="INT">XS</param>
    <param name="Цвет">Красный</param>
    <param name="Пол">Женский</param>
    <param name="Возраст">Взрослый</param>
    <param name="Материал">100% Нейлон</param>
  </offer>
</offers>

Athletic wear

Men's ski jacket
<offers>
  <offer id="445" type="vendor.model" available="true" bid="80">
    <url>http://best.clothes.ru/product_page.asp?pid=12344</url>
    <price>17800</price>
    <currencyId>RUR</currencyId>
    <categoryId>15</categoryId>
    <picture>http://best.seller.ru/img/picture1.jpg</picture>
    <picture>http://best.seller.ru/img/picture2.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <delivery-options>
    <option cost="200" days="1"/>
    </delivery-options>
    <vendor>Colmar</vendor>
    <typePrefix>Горнолыжная куртка</typePrefix>
    <model>Original</model>
    <vendorCode>COL287<vendorCode>
    <description>Мужская горнолыжная куртка 2009 модельного года...</description>
    <country_of_origin>Китай</country_of_origin>
    <barcode>0123456789012</barcode>
    <param name="Размер" unit="RU">52</param>
    <param name="Цвет">Серый</param>
    <param name="Пол">Мужской</param>
    <param name="Возраст">Взрослый</param>
    <param name="Материал">100% полиамид</param>
    <param name="Вид спорта">Горные лыжи</param>
    <param name="Капюшон">Есть</param>
    <param name="Водонепроницаемость">Есть</param>
  </offer>
</offers>

Footwear

Men's boots in two colors
<offers>
  <offer id="15" type="vendor.model" available="true" bid="80" group_id="31">
    <url>http://best.clothes.ru/product_page.asp?pid=12344</url>
    <price>3200</price>
    <currencyId>RUR</currencyId>
    <categoryId>7</categoryId>
    <picture>http://best.seller.ru/img/picture1.jpg</picture>
    <picture>http://best.seller.ru/img/picture2.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <delivery-options>
      <option cost="200" days="1"/>
    </delivery-options>
    <vendor>Columbia</vendor>
    <typePrefix>Ботинки</typePrefix>
    <model>Bugaboot</model>
    <vendorCode>BM157222910<vendorCode>
    <description>Модель выполнена из натуральной черной замши со вставками из нубука...</description>
    <country_of_origin>Китай</country_of_origin>
    <barcode>0123456789012</barcode>
    <param name="Размер" unit="RU">42</param>
    <param name="Цвет">Черный</param>
    <param name="Пол">Мужской</param>
    <param name="Возраст">Взрослый</param>
    <param name="Сезон">зима</param>
    <param name="Материал верха">натуральная замша</param>
    <param name="Материал подкладки">искусственная кожа</param>
    <param name="Материал подошвы">резина</param>
  </offer>
  <offer id="16" type="vendor.model" available="true" bid="80" group_id="31">
    <url>http://best.clothes.ru/product_page.asp?pid=12344</url>
    <price>3200</price>
    <currencyId>RUR</currencyId>
    <categoryId>6</categoryId>
    <picture>http://best.seller.ru/img/picture3.jpg</picture>
    <picture>http://best.seller.ru/img/picture4.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <delivery-options>
      <option cost="200" days="1"/>
    </delivery-options>
    <vendor>Columbia</vendor>
    <typePrefix>Ботинки</typePrefix>
    <model>Bugaboot</model>
    <vendorCode>BM157222910<vendorCode>
    <description>Модель выполнена из натуральной коричневой замши со вставками из нубука...</description>
    <country_of_origin>Китай</country_of_origin>
    <barcode>0123456789012</barcode>
    <param name="Размер" unit="RU">42</param>
    <param name="Цвет">Коричневый</param>
    <param name="Пол">Мужской</param>
    <param name="Возраст">Взрослый</param>
    <param name="Сезон">зима</param>
    <param name="Материал верха">натуральная замша</param>
    <param name="Материал подкладки">искусственная кожа</param>
    <param name="Материал подошвы">резина</param>
  </offer>
</offers>

Accessories

Women's purse
<offers>
  <offer id="95" type="vendor.model" available="true" bid="80">
    <url>http://best.clothes.ru/product_page.asp?pid=12344</url>
    <price>11000</price>
    <currencyId>RUR</currencyId>
    <categoryId>54</categoryId>
    <picture>http://best.seller.ru/img/picture1.jpg</picture>
    <picture>http://best.seller.ru/img/picture2.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <delivery-options>
      <option cost="200" days="1"/>
    </delivery-options>
    <vendor>Marc Jacobs</vendor>
    <typePrefix>Клатч</typePrefix>
    <model>FD345</model>
    <description>Модель выполнена из плотной и нежной кожи в бледно-фиолетовом цвете и украшена крупной композицией в виде цветка...</description>
    <country_of_origin>Франция</country_of_origin>
    <barcode>0123456789012</barcode>
    <param name="Цвет">Фиолетовый</param>
    <param name="Материал">Натуральная кожа</param>
  </offer>
</offers>