How to construct offers for the categories of “Женская одежда (Women's clothing)”, “Мужская одежда (Men's clothing)”, “Женская обувь (Women's shoes)”, and “Мужская обувь (Men's shoes)”

Required parameters

For clothing and shoes you must specify:

Without these parameters, the offer won't be published on Yandex.Market.

For other parameters required for all offers, see the sections on describing offers in the formats Excel, YML, and CSV for simplified and custom types.

Category

Product category is required for all offers.

How to specify a category:

Excel and CSV

Fill in the field category. Example:

Women's dress
YML
  1. In the categories element, which is nested in the shop element with information about the store, list the categories of your products and assign them IDs using the elements <category id="...>.>

  2. In the categoryId element, which is nested in the offer element with information about the offer, specify the category ID.

Example:

<shop>
  ...
  <categories>
    <category id="1">Женские платья</category>
    ...
  </categories>
  ...
</shop>
<offers>
  <offer>
    ...
    <categoryId>1</categoryId>
    ...
  </offer>
  ...
</offers>

Products for men and women over 16 years of age are published in the Женская одежда (Women's clothing), Мужская одежда (Men's clothing), Женская обувь (Women's shoes), and Мужская обувь (Men's shoes) categories. Clothing and shoes for young boys and girls should be published in the category Детская одежда и обувь (Children's clothing and shoes). Recommendations for constructing offers in this category are described in a separate section.

Sportswear and clothing brands that market themselves as sportswear are published in the Женская спортивная одежда (Women's sportswear) and Мужская спортивная одежда (Men's sportswear) categories.

Clothing and footwear categories include only non-erotic items (for example, traditional underwear: bras, briefs, swimwear, bodysuits, foundation garments, corsets, and so on). Erotic clothing, underwear, and shoes are published in a separate category, which the recommendations in this section do not apply to.

Name

A product name must be entered for all offers.

How to enter a product name:

Excel, CSV (simplified type)

Fill in the field name. The product name must contain the product type, manufacturer, and product model name. Example:

Кроссовки adidas Superstar
YML (simplified type)

In the offer element, fill in the nested name element. This element must contain the product type, manufacturer, and product model name. Example:

<name>Кроссовки adidas Superstar</name>
YML and CSV (custom type)

Fill in the elements that are nested in the offer element (YML), or the following fields (CSV):

  • typePrefix — Product type
  • model — Product model name

Example for YML:

<typePrefix>Кроссовки</typePrefix>
<model>Superstar</model>
Example of an incorrect product name
<name>Обувь для активного отдыха мужская</name>

Instead of the product type (for example, “sneakers”), manufacturer, and product model name, the header contains general information (men's shoes) and data that should be entered in the param element. The system won't be able to correlate this offer with a product profile, and the offer won't be displayed in the correct category.

Size

Size and a sizing system must be included for all products to which size is applicable (for example, for clothing and footwear). For products without different sizes (for example, sunglasses or scarves), you don't need to include size or a sizing system.

How to indicate size and sizing system:

Excel and CSV

In the field param add a fragment in the following format: Размер|{size}|{sizing_system}, (or {parameter_name}|{parameter_value}|{sizing_system}, for sizes consisting of several parameters). Example:

Размер|40|RU
Обхват талии|33|INCH
YML

In the offer element, fill in the nested <param name="Размер"> element (or <param name="{parameter_name}"> for sizes consisting of several parameters). Use the unit attribute of this element to specify the sizing system. Example:

<param name="Размер " unit="RU">40</param>
<param name="Обхват талии" unit="INCH">33</param>
  1. How to indicate a sizing system
  2. Size table
  3. Universal size and multiple sizes
  4. Sizes consisting of several parameters
  5. Common errors
  6. Examples of correct size indication

How to indicate a sizing system

The sizing system is indicated using a code or word that corresponds to the measurement type. The following sizing systems can be indicated:

By country
  • RU — Russia (recommended)

  • AU — Australia

  • DE — Germany

  • EU — Europe

  • FR — France

  • Japan — Japan

  • INT — International sizes (For clothing: XS, S, M, L, XL, XXL, 2XL, etc. For bras: AA, A, B, C, etc.).

  • IT — Italy

  • UK — United Kingdom

  • US — United States of America

By measurement type:
  • INCH— Inches

  • Height — Height in centimeters

  • Round — Circumfurence in centimeters

Size table

The tables contain the values of the <param name="Размер"> parameter, unless otherwise specified.

Women
Clothes
Chest circumference, cm 76 80 84 88 92 96 100 104 108 112 116 120 124 128 132 136 140 144 148 152 156 160 164 168 172 176 180
Waist circumference, cm 60 62 65 68 72 76 82 86 90 94 98 104 108 112 116 120 124 128 134 140 144 150 156 162 168 174 180
Hip circumference, cm 84 88 92 96 100 104 108 112 116 120 124 128 132 136 140 144 148 152 156 160 164 168 174 178 186 196 206
RU 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90
EU 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82
US 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32
INT 2XS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL 10XL
Jeans

Waist circumference (<param name="Обхват талии">):

Waist circumference, cm 58 60 63 66 68 71 73 76 79 81 84 86 89 91 94 96 99 101
INCH 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40

Inseam (<param name=" Длина шагового шва">):

Inseam, cm 68 71 76 81 86 91 97 102
Height, cm 150 160 168 176 182 188 194 200
INT, INCH 27 28 30 32 34 36 38 40
RU 150 160 168 176 182 188 194 200
Bras, swimwear, foundation garments, corsets, bodysuits, underwear sets

Cup depth (<param name=" Глубина чашки">):

Cup depth, cm 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
RU AA AA A A B B C C D D E E F F G G H H I I J J K K L L M M
EU, FR, DE, INT, IT AA AA A A B B C C D D E E F F G G H H J J K K K
UK, AU AA AA A A B B C C D D DD DD E E F, G or GG F, G or GG F, G or GG H, HH or J H, HH or J H, HH or J JJ or K JJ or K JJ or K
US AA AA A A B B C C D D E E F or DDD F or DDD G G G

Under bust circumference (<param name=" Обхват под грудью">):

Under bust circumference, cm 60 65 70 75 80 85 90 95 100 105 110 115
INT, RU, EU 60 65 70 75 80 85 90 95 100 105 110 115
FR, ES 75 80 85 90 95 100 105 110 115 120 125 130
AU 8 10 12 14 16 18 20 22 24 26 28
IT 1 2 3 4 5 6 7 8 9 10 11
UK, US, AU 30 32 34 36 38 40 42 44 46 48 50
Tights and stockings
RU 1 2 3 4 5 6 7
38–40 40-42 44-46 46-48 48-50 50-52 52-54
INT XS S M L XL 2XL 3XL
Shoes, socks
Foot length, cm 21.5 22 22.5 22.7 23 23.3 23.5<