Step 1. Prepare for publishing

Check your site and make sure:

  • The site works and does not contain any viruses or trojans.

  • The site allows customers to place orders.

  • The site specifies payment methods as well as the cost and terms of delivery, and it lists the delivery regions.

  • Each product offer from the price list is given its own separate page on the store's site.

  • Product offer pages do not open additional windows (whether PopUps or PopUnders).

  • The site publishes reliable information about the legal entity that operates the store, including name, location, and Principle State Registration Number (OGRN) (or the full name and Principle State Registration Number (OGRN) of the sole proprietor (IP)).

  • The ymclid tag is compatible with the site software. Ensure that pages on your site with this parameter are displayed correctly.

The ymclid tag identifying clicks from Yandex.Market

When a user is redirected from Yandex.Market to the store's site, the system automatically adds a special ymclid tag to the link with a unique click number. The parameter allows you to correctly calculate the number of conversions from Yandex.Market sections in Yandex search results, and it also correctly calculates the amount of traffic for regional orders. In this case, the store needs to have a counter in Yandex.Metrica.

Example of a link with this tag:

http://shop.yandex.ru/offer.html?ymclid=123456

To test the site's performance, add ?ymclid=123456 to the product URL on your site and make sure that the page opens correctly. If the page does not open and an error occurs, ask your site developer to enable the use of custom URL parameters.

If you cannot enable the use of custom URL parameters or you run into other serious problems, contact support.